AI is Not the Holy Grail of Sales, at Least Not… Digital Marketing Jobs in the Government Sector Tags:#bank#bank marketing#Banking#banking content#Content Marketing#financial content#financial marketing#marketing#personal finance Trends Driving the Loyalty Marketing Industry Brad is the editor overseeing contributed content at ReadWrite.com. He previously worked as an editor at PayPal and Crunchbase. You can reach him at brad at readwrite.com. The Dos and Don’ts of Brand Awareness Videos Related Posts Brad AndersonEditor In Chief at ReadWrite Why would a bank use emojis in its email subject lines? Mostly because it’s a smart content strategy.Considering that consumers are using mobile and online channels for banking transactions most of the time, online outreach is critical for today’s banks. Using emojis is just one example of banks trying to refresh their content for today’s audience. It’s important for all financial marketers to take this approach — creating content that captivates, educates, and creates value for the target audience.Content marketing is ideal for explaining confusing, complex, and consequential subjects related to personal finance. It’s also an organic way for banks to build their brand and cultivate relationships with customers. Given these advantages, it’s not surprising that most banks strive to produce content with some consistency.Yet it’s also not surprising that many banks struggle with stellar content creation. Some of the most commonly cited challenges include lack of writers, insufficient budgets, poorly defined strategies, and unclear performance metrics.There are many ways to resolve those issues, but even if a content marketing effort is firing on all cylinders, it won’t succeed unless the content is engaging. Unread content is an unrealized opportunity, which is why financial marketers need to captivate their audiences. To do that, experiment with these four strategies:1. Indulge a new medium.Let the target audience dictate what form the content takes. As financial marketers target younger consumers, for instance, posting content on social media (and maybe even using an emoji or two) is essential. Looking beyond text is important as well. Millennials aged 25-34 are the largest consumers of podcasts, at least in the U.K.; in America, the 12-24 age bracket is driving the increase in podcast popularity, suggesting that audio content keeps younger audiences engaged. According to Louise Beaumont, executive chair at quantitative semiotics platform Signoi, tailoring content to new audiences and media is key. “The opportunity for retail banking is to be the convener of pertinent stories and conversations and thus to directly engage with their target customers,” she notes.2. Leverage all your internal insights.Employees collectively offer a social reach around 10 times greater than the brand’s own reach, according to LinkedIn data. Asking employees to develop content is not only a great way to get insider stories, but also to leverage the networks around those employees. Considering that readers tend to trust employee stories more than institutional messaging, asking employees to become authors gives your content extra authenticity. Douglas Wilber, CEO of Gremlin Social, a social media solution for banks, explains why new voices lead to fresh content. “You need to ditch the buzzwords and engage consumers on a human level,” he says, “and employees are your best distribution channel for doing this.”3. Personalize for buyer goals.Content should never be written for a general audience. Instead, each piece of content should be personalized to speak to a specific customer persona. For example, older customers might want to download an in-depth retirement report, whereas younger ones probably prefer to watch Instagram videos about money-saving hacks (and, perhaps, even how to think about saving for retirement). Creating content for specific audiences ensures it’s relevant to that audience in terms of subject, medium, and distribution channel. Develop a variety of audience personas to ensure you’re offering valuable content to each audience segment.4. Test the connection.Don’t ever assume content is engaging — that’s up to the audience to decide. Content marketing efforts should be evaluated empirically, from beginning to end. To start, use a tool like Google Analytics to explore what kind of banking content people are looking for instead of assuming you know what will be interesting. If possible, use A/B testing to explore which version of content drives the best results. After every piece of content is released, you should track how often it’s read, shared, or clicked on. Without these insights, it’s impossible to know whether a content marketing effort is working or how it could improve.Banks don’t need to stuff their subject lines with emojis or start producing memes to make their content more appealing (but hey, it might help). The crucial success element is a thorough understanding of the audience personas: Where do they gather? What do they read? How do they consume content? Once those answers are in place, the content practically creates itself.
This gimbal is one of the most intuitive stabilizers on the market, and it could definitely benefit your production. Read on for our full review.Our friends at DJI occasionally send us some amazing toys to try out, like the Hasselblad X-1D or the Inspire 2, but we’ve been looking forward to this one for a long time. The Ronin-S comes from a long line of quality DJI stabilizers popular among industry professionals. DJI’s gimbals have, for the most part, been large-format, double-handled bar-gimbals, like the original Ronin, but the Ronin-S is a one-handed pole gimbal for mirrorless cameras and DSLRs. Here’s what we learned shooting with it for the past few weeks. Payload capacity tested to 8 lbs.Manfrotto Quick Release Plate.12 Hours of battery life with a 2 1/2-hour quick charge time.Net weight of 4.1 lbs.Compatibility with most mirrorless cameras and DSLRs.360-degree rotation capability.Sport Mode for quick tracking.Joystick for precision panning and tilting.Finger trigger for quick changes to settings.Ronin App functionality via Bluetooth.Price: $699Let’s break down some of these features.The finger trigger is probably my favorite feature on the Ronin-S. Instead of switching to different modes to keep your camera at your desired angle, holding the trigger will lock your camera in a fixed position, and you can move the gimbal around however you like. Once you release the trigger, the camera will reset to the gimbal’s gyroscopic center. It’s an incredibly simple and useful addition that gives you a lot more maneuverability when tracking a subject.The sport mode is a setting on the gimbal that makes the Ronin pan and tilt at wildly impressive speeds, so you can track a fast-moving subject or do a quick whip pan.The Bluetooth-compatible DJI app is also a great tool. It lets you access the gimbal remotely, and it allows you to program specific movements or make slower timelapse-friendly movements.The 12-hour battery life is a bit shorter than the Zhiyun Crane 2, but its quick charge capability, via a USB-C port on the battery grip, lets you charge the Ronin-S with a simple cable — instead of taking the gimbal apart to charge the batteries.So, Why Do You Need This?Of course, there are a ton of stabilization options out there. What makes the Ronin-S so special? Well, to me, the price tag is unreal for the features. Any other stabilizer with the same features will cost hundreds of dollars more. The only gimbal that rivals this price is the Zhiyun Crane, but it’s only $100 cheaper with fewer features. Don’t get me wrong — the Crane 2 is an incredible gimbal, but after handling the Ronin-S (after using the Zhiyun for the past year), the difference between the two is pretty clear. So if you can spend an extra $100 for $500 worth of extra features, then I suggest going with the Ronin-S.You can also handle this gimbal upside-down, which lets you get some awesome shots close to the ground. This might not be a feature you use all the time, but, hey, it can come in handy one day if your video calls for a moving macro shot of a field of daffodils.I’ve also noticed that the stabilization algorithm that DJI uses is far superior to other gimbals on the market. With other gimbals, if you take a hard step, you’ll get some shake in your footage. The Ronin-S’s powerful motor limits the shake caused by running or jumping. This means you can do some crazy camera maneuvers with the camera in your hands, a la parkour. Think of the crazy shots you can get).All in all, if you’re looking for a long-lasting gimbal that’s going to work with any of your small to mid-sized cameras, the Ronin-S is the one. From indie filmmakers to professional cinematographers — anyone can get the job done with the Ronin-S.You can find out more at DJI.com.Looking for more on video gear? Check out these articles.A Guide to In-Camera Multiple-Exposure Photography with the Canon 5D Mark IVThe Blackmagic eGPU: The Graphics Upgrade Your Mac NeedsA Look At The Unmatched Versatility of the Canon C700FFThis DIY Roger Deakins Style Ring Light Costs Less Than $150Tips for Shooting Super High-Speed Footage with the Phantom Flex 4K The First LookRight out of the box, you notice the Ronin-S’s amazing build quality. It feels solid and well designed, and it has ergonomic grips on the handle for easy one-handed use. Its sleek metal design is gorgeous.The button layout is simple and straightforward, and the joystick is extremely responsive — it’s easy to manipulate, even with just one hand. It is a bit on the heavy side, but the extra length on the bottom of the detachable battery leaves ample room for double-handed handling.One of my favorite aspects of this gimbal is that the head is at an angle to the base to prevent blockage of the camera’s LCD screen (which has been a problem with our Zhiyun Crane).The Specs
Rahul DravidAfter it has been learnt that batting legend Rahul Dravid will join the Indian team in an advisory role to prepare for the tour of England, it would be interesting to have a look at his track record against the English.When India visited England the last time in 2011, they miserably lost the four Test series 0-4 which was followed by their 1-2 loss at home in 2012-13. Dravid was India’s best batsman in the 2011 tour with 461 runs, three centuries and a staggering average of 76.83.Also, who can forget his 602-run total in the four-Test series against England in their backyard in 2002 that got him the man of the series award? Talking of English conditions, Dravid had also emerged as the top scorer of the 1999 World Cup tournament with 461 runs from eight games at an average of 65.85 and a strike rate of 85.52.This time, Dravid will be with the team till the start of the first Test on July 9.”Rahul Dravid, former India captain, has accepted a request from the Indian team management, to support and advise the team in its preparatory stages of the tour of England, given his vast experience and knowledge of the game,” PTI quoted Board of Control for Cricket in India (BCCI) secretary Sanjay Patel as saying in a statement on Sunday.”He will be with the team till the beginning of the first Test.”India have already played a warm-up three-day match against Leicestershire (June 26-28) and will take on Derbyshire in another practice game July 1-3.advertisementIndia will then play five Test matches against England from July 9 to Aug 19 followed by five One-Day Internationals (ODI) from Aug 19 to Sep 5 and a lone Twenty20 International at Birmingham on September 7.
Manchester City’s Sergio Aguero celebrates after scoring the late winner against NewcastleManchester City began its Premier League title defense with a 2-0 victory over Newcastle on Sunday, with goals by David Silva and Sergio Aguero putting the champions on top of the fledgling standings.With a professional, assured start to the season, City showed at St. James’ Park why it will be tough to stop the team winning a third title in four years. Silva opened the scoring in the 38th minute with a left-foot shot inside the area past Newcastle goalkeeper Tim Krul, having run on to a clever backheeled pass by Edin Dzeko.Aguero began on the bench as he is short of full fitness after the World Cup but the Argentina striker quickly hit his scoring stride, slotting home a finish in injury time after his first attempt was saved by Tim Krul.”It was very important for us to start with a win,” City manager Manuel Pellegrini said. “We talked to the squad about the two ‘H’s – hungry and humble. We need both if want to continue winning titles and improve on what we did last season. We didn’t have any clean sheets in preseason but we were very solid in this game.”City’s win remained in doubt until Aguero struck, with Newcastle applying pressure late on but failing to work visiting goalkeeper Joe Hart.Substitute Ayoze Perez had a shot deflected just wide of the far post before Moussa Sissoko blazed over the bar.advertisement”I feel a little bit disappointed we have lost and the scoreline is slightly flattering to them,” Newcastle manager Alan Pardew said. “I felt if we had got an equalizer we could have gone on to win, because we looked fitter and stronger.”Our fans are good judges and I think they’ve seen enough to believe we’re going to give it a real good go this season.”Fabricio Coloccini and Vincent Kompany, the captains of the two teams, and former Sunderland goalkeeper Jimmy Montgomery laid wreaths on the center circle before kickoff in honor of two Newcastle fans who were among the 298 people to be killed when Malaysia Airlines flight 17 was shot down over Ukraine last month.There was also a minute’s silence for the two supporters, John Alder and Liam Sweeney.