17 Dec
2020

Should online car buying be educational or a sales tool?

first_imgLet’s address the big question when it comes to online auto buying: should your credit union provide a resource that is a sales tool or educational resource? What are the differences between the two approaches? First, let’s look at members’ online habits when they are shopping and researching vehicles. The average consumer spends 14 hours over 4 months researching their vehicle, with or without you. Just type into Google, online auto buying and watch the options unfold. How is your credit union going to stand out and engage this market? It’s a huge world with a vast amount of content and resources, along with many competitors that are fighting for their attention. The goal is to get them focused on what your offerings are at the beginning of the search phase rather than in the final stage. The challenge most credit unions have, when trying to engage their members early on; is they lack relevant content along with a real-time delivery channel that satisfies their members wants and needs. The question is, how do you tackle this issue? Here’s an example to ponder. If a member comes into your branch and asks for information on auto loans, what should your staff do? Hand the member a brochure and walk away? Strictly inform your member of your low rates? Hopefully not! Your representatives should be there to guide members all the way through the entire auto search and purchase process. This is easier said than done. It is critical that you supply your team with the proper tools and resources so they can better engage your members with what they are looking for. Don’t strictly focus on the end result, which is the loan. Take care of your member much earlier in the process to earn trust. Provide them with a trusted resource where they can conduct all their research to make a wise purchase. This can range from choosing the right brand, safety features, gas mileage, pricing out options, evaluating trade-in value and so much more. Ultimately, your website should incorporate similar tactics in selling the member on you and your services. Guide the member from point “A” to point “B”, as opposed to a shotgun approach of giving away everything and hoping the member finds point “B” on their own.How easy is it for members to research and finance a car through your credit union? How are you making the process go smoothly? Scrutinize your website. Does it offer a lot of everything, but not enough specifics to get a member’s reaction? Here’s another recent example, I recently spoke with a friend looking to purchase a new vehicle and had every intention of using their credit union. She became so frustrated with the process she just headed to the dealership and took her chances there. She had been a member of that credit union for nearly 5 years but the inability to properly navigate the website drove her elsewhere. In addition, a call back from her credit union came days later. Clearly, this credit union hadn’t taken an internal look at processes and how the member experience unfolded in the digital landscape. In a recent Experian Automotive report, there are 271 million vehicles on the road in Q3 2017 as compared to 265 million in Q3 2016, representing a 2.2% increase. Automotive needs are continuing to grow, and it remains a top financial product for all credit unions. Give it the respect it deserves. Providing a resource members trust while also reaching your portfolio growth goals, needs to be part of the decision-making process. Your goal is to determine how your online presence should serve members: Sales or educational? This is an important question because you want the influence to begin at the beginning of the process for the member, not at the point-of-sale at the dealership.The need to service members for all their important financial needs is what a credit union is all about. Priorities such as home and auto ownership will always be needed, however the way to address these needs has changed. Look at the auto buying journey; every aspect of this has gone digital. Five years ago, the average car shopper visited five dealerships during the research phase, that number is down to 1.6 today. Members are online and this is where your credit union needs to be for auto financing too. How to get to the next critical point in meeting members needs may not come from inside your credit union. This might be the time to work with a third-party. Consumers have come to rely on third-party websites to provide the information they need. Specialties exist and all expertise is not expected to reside under one roof. Partner with a service to provide all the features that members need. Members realize auto manufacturers’ websites are not the best place to start to take in the entire picture. When looking to finance this purchase, members seek out trusted resources. This is where your credit union comes in, striking the perfect balance.Websites were wonderful sources of providing information. For a while, the website was nothing more than part of the initial research. They have morphed into so much more. They are now your biggest and most widely used branch, now give it the attention is so desperately needs. Consumers expect to accomplish everything online that they can do in your branch. Your automotive offerings should provide not only educational content on inventory, but real-life information on financing, so the member can start and end their search at your doorstep. If your website is clunky, hard to navigate and a member’s needs are not served, it’s a big problem for the credit union. The member, like my friend, will move on. 22SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblr,Robert O’Hara Robert O’Hara, vice president of strategic alliances at GrooveCar, is a veteran of the credit union industry having worked as director of lending and operations at a Long Island … Web: www.groovecarinc.com Detailslast_img read more

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16 Sep
2020

Ellen DeGeneres hails Dutee Chand after champion sprinter reveals that she is in a same-sex relationship, says “I’m so proud of her”

first_imgDutee, who was banned for one year by the international athletics federation in 2014 for having higher testosterone (male sex hormone) level than permissible, hails from Chaka Gopalpur village at Jajpur district of Odisha and she was born to Chakradhar Chand and Akhuji Chand.  Dutee Chand, who won two silver medals at the 2018 Asian Games, became one of the few athletes in the world to openly admit same-sex relationship. “I am having a relationship with a 19-year-old woman from my village for the past five years. She is studying B.A. 2nd year in a Bhubaneswar college. She is a relative of mine and whenever I come to home, I spend time with her. She is a kind of soul-mate for me and I want to settle down with her in future,” Chand, 23, told PTI from Hyderabad where she is training.And now praising her efforts, an American comedian, television host, actress, writer, and producer, Ellen DeGeneres (who came out as a lesbian in 1997), took to her Twitter handle and wrote: “She’s the 100m record holder and the first openly gay sportsperson in India. I guess she knows a thing or two about being first. I’m so proud of her.” [sic] 1 year ago Vivek Oberoi finally apologises for crass Aishwarya Rai Bachchan meme, issues statement and deletes tweet after brazening it out earlier Dutee won a landmark ‘gender’ case against the IAAF in an appeal to the Court of Arbitration in 2015 and she was allowed to compete after being banned for one year. The CAS suspended the IAAF’s policy on hyperandrogenism for two years. Later the world body changed the policy, which applicable only on female athletes competing in the range of 400m to 1500m, leaving out Dutee, who competes in 100m and 200m, from its ambit. (With inputs from PTI) COMMENT WE RECOMMEND “My eldest sister kind of wields power and authority in my family. She has thrown out my elder brother from home because she does not like his wife. She has threatened me that same will happen to me. But I am also an adult who has individual freedom. So, I decided to go ahead with this and make it public. Last Updated: 21st May, 2019 13:42 IST Ellen DeGeneres Hails Dutee Chand After Champion Sprinter Reveals That She Is In A Same-sex Relationship, Says “I’m So Proud Of Her” Ellen DeGeneres is ‘proud’ of sprinter Dutee Chand after she revealed that she is in a same-sex relationship. Here’s what she said She said another reason for coming out in the open was that she did not want something which happened with sprinter Pinki Pramanik, who was accused of rape by her live-in partner.Pinki was a member of the 2006 Asian Games 4x400m relay gold winning team. “We did not want this kind of situation happening in future,” Dutee said. “I will continue my athletics career. I am going to take part in the World University Games next month and hope to qualify for the World Championships later this year. My aim to qualify for next year’s Olympics, so I am training hard,” she said. First Published: 21st May, 2019 11:07 IST While Dutee refused to name her partner, she said the Supreme Court judgement on the issue gave her the courage to go public.      SUBSCRIBE TO UScenter_img “My partner also agreed that we should make this public and face whatever repercussions it may bring to us. I believe in individual freedom and right to decide how and with whom I will live my life.” LIVE TV Written By FOLLOW US Chetna Kapoor WATCH US LIVE Video Player is loading.Play VideoPlayMuteCurrent Time 0:00Loaded: 0%Duration 0:00Stream Type LIVESeek to live, currently playing liveLIVERemaining Time -0:00 Playback Rate1xChaptersChaptersDescriptionsdescriptions off, selectedSubtitlessubtitles settings, opens subtitles settings dialogsubtitles off, selectedAudio TrackQuality LevelsFullscreenThis is a modal window. This video is restricted from playing on your current domain Error Code: PLAYER_ERR_DOMAIN_RESTRICTED Session ID: 2020-09-09:9792f9cb559ea2e734a192ec Player Element ID: video_player_5f585fb45a0c5 OK Close Modal DialogBeginning of dialog window. Escape will cancel and close the window.TextColorWhiteBlackRedGreenBlueYellowMagentaCyanTransparencyOpaqueSemi-TransparentBackgroundColorBlackWhiteRedGreenBlueYellowMagentaCyanTransparencyOpaqueSemi-TransparentTransparentWindowColorBlackWhiteRedGreenBlueYellowMagentaCyanTransparencyTransparentSemi-TransparentOpaqueFont Size50%75%100%125%150%175%200%300%400%Text Edge StyleNoneRaisedDepressedUniformDropshadowFont FamilyProportional Sans-SerifMonospace Sans-SerifProportional SerifMonospace SerifCasualScriptSmall CapsReset restore all settings to the default valuesDoneClose Modal DialogEnd of dialog window.Close Modal DialogThis is a modal window. This modal can be closed by pressing the Escape key or activating the close button.Close Modal DialogThis is a modal window. This modal can be closed by pressing the Escape key or activating the close button.PlayMuteCurrent Time 0:00/Duration 0:00Loaded: 0%Stream Type LIVESeek to live, currently playing liveLIVERemaining Time -0:00 Playback Rate1xFullscreen Unapologetic about her same-sex relationship with a younger relative, India’s fastest woman Dutee Chand is facing a tough battle of acceptance in her family.A landmark judgement of the Supreme Court last year had made same sex relationship between consenting adults a non criminal act though marriage between such individuals is still not legal in India.Dutee,  the 100m national record holder (11.24 seconds), says while her parents have not yet raised any objection to her relationship, her eldest sister has threatened to not only expel her from the family but also send her to jail.   “My eldest sister feels that my partner is interested in my property. She has told me that she will send me to jail for having this relationship,” she said.     Dutee said her partner is free to marry whoever she wants to if she decides to do so in future. 1 year ago Purple gown by Elie Saab or a dramatic gold outfit? Sonam Kapoor steals the limelight at Cannes 2019last_img read more

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