17 Aug

For Qantas it Feels Like Home

first_imgQantas unveiled the latest of its brand campaigns titled ‘Feels Like Home’.It tells the stories of five Qantas passengers around the world, and their journey home to Australia and being welcomed at the airport by loved ones.The campaign coincides with the national carrier celebrating its ninety forth year of operation in November this year and their seventieth year of the Qantas logo.The advertisement is based on the real life journey of five people; a young woman making an emotional return to Sydney after a year in London; a miner coming home to his family after a long stint in the Pilbara; a little girl coming home from Los Angeles after the trip of her lifetime visiting extended family; a mother living in Hong Kong bringing their new baby home to excited grandparents for the first time; and a young backpacker making his way back from South America.Qantas Group chief executive officer Alan Joyce said the campaign was designed to celebrate the unique place Qantas has in the lives of many Australians and the time was right to reinforce what makes Qantas special.“For almost 100 years Qantas has been bringing Australians from all around the world home to the people and places they love,” Mr Joyce said.The campaign will reinvigorate the brand after a tumultuous year that saw the airline operating at a loss of $2.8 billion after tax.Mr Joyce said the airline will go back to doing what it does best; in delivering a level of service Australian passengers have come to know as reassuring.“We often hear that seeing the Qantas red tail at an airport, or stepping on board a Qantas aircraft, makes Australians feel like they’re halfway home already. That’s the spirit we wanted to capture.“The stories we’re telling through this campaign are repeated everyday across our network. They reflect the special pull of home, the love of family and friends and the way Qantas helps bring Australians together around the country and around the globe,” Mr Joyce added.The music backdrop is that of Randy Newman’s song, Feels Like Home sung by 20 year old Australian singer, Martha Marlow and will also be played on-board Qantas aircraft. The campaign will be seen on television, cinema, outdoor, in print and online.Source = ETB Travel News: Basil Naimetlast_img

Leave a Reply

Your email address will not be published. Required fields are marked *