14 Sep
2019

Samsung Adobe Partner for Papergarden Magazine Service

first_imgSamsung has developed a new magazine app service called Papergarden and only publishers that have built their digital magazines using Adobe’s DPS, such as Condé Nast, Hearst and National Geographic, will be viewable in the app.The service, integrated with Adobe’s native Android Viewer, will be available in the Samsung Galaxy Tab S. Papergarden, essentially a mini-Newsstand, comes pre-installed on the tablet. The service allows a unique sampling function for potential subscribers, enabling them to browse articles before purchasing a title. Purchase options are also automatically shown to the viewer, including whether that person is a current subscriber. And consumers can purchase issues or subscriptions without having to first download the magazine app.The Samsung partnership was announced as part of a broader upgrade of Adobe’s DPS, which includes an enhanced push notification function that supports deep linking. Through Adobe Analytics, publishers can set up reader segments and target specific push notifications, directly linking them to a pre-selected article, for example.Also part of the upgrade is DPS integration with CRM soutions like Salesforce, which lets sales teams track and record which content is being viewed during meetings with clients.last_img read more

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5 Sep
2019

High Inflation Economic Slowdown Hits Indian PC Market Sales Decline by 59

first_imgThe overall sale of desktops and laptops in India has gone down in the third quarter of this year as compared to last year, recent data showed.According to market research firm Gartner Inc, India’s mobile PC market, which totalled nearly 2.9 million units in the third quarter of 2012, recorded a fall of 5.9 percent during the corresponding period last year.”Consumers accounted for 47 percent of total PC sales in the third quarter of 2012 compared to 55 percent in the third quarter of 2011,” said Vishal Tripathi, principal research analyst at Gartner.”This emphasises the fact that despite the festive season and availability of various end user schemes on PCs, the market was impacted by high inflation, global economic uncertainty and limited share of wallet as consumers preferred to spend on other consumer durables,” he added.In the third quarter this year, parallel imports and white boxes which accounted up to 47 percent of the whole desktop market showed a decline of 35 percent as compared to the same period of the previous year. Mobile PCs helped drive overall market growth with a similar 23 percent growth on a year-on-year basis. Lenovo retained the top position in the third quarter of 2012 with help of factors like the execution of the Tamil Nadu government order, and a strong increase in the consumer space. While HP’s PC shipment grew around 10 percent, Dell declined 22 percent compared to the third quarter of 2011. For local vendor’s like HCL PC market share declined to 3.4 percent in the third quarter with a 43 percent year-on-year decline from the third quarter in 2011. Acer, Dell, HP and Lenovo represented around 60.6 percent of the market.last_img read more

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