16 Dec
2019

How Twitter Can Become More Mainstream [Conversation]

first_imgTwitter co-founder Jack Dorsey is back working at the company and made public statements today about how Twitter is focused on making the service more mainstream. Biz Stone said something very similar last week at the CTIA mobile conference – that the number once misconception about Twitter is that people think you need to write Tweets to get value out of it.Imagine a place where the most famous and fabulous people in the world emit short little pearls of wisdom throughout the day, every day, in a public forum where anyone can enjoy them. Stars of stage and screen stepping right into your living room – 140 characters at a time! That seems to be what Twitter aims to be now, or at least part of it. We asked (on Twitter, of course) what other people thought of the idea that Twitter should be more mainstream and for their suggestions as to how that could be accomplished. Below are my favorite parts of the conversation so far. Tags:#Analysis#web 8 Best WordPress Hosting Solutions on the Market Top Reasons to Go With Managed WordPress Hosting Why Tech Companies Need Simpler Terms of Servic…center_img Related Posts marshall kirkpatrick A Web Developer’s New Best Friend is the AI Wai…last_img read more

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15 Dec
2019

How to Make Your Bank’s Content More Engaging

first_imgAI is Not the Holy Grail of Sales, at Least Not… Digital Marketing Jobs in the Government Sector Tags:#bank#bank marketing#Banking#banking content#Content Marketing#financial content#financial marketing#marketing#personal finance Trends Driving the Loyalty Marketing Industry Brad is the editor overseeing contributed content at ReadWrite.com. He previously worked as an editor at PayPal and Crunchbase. You can reach him at brad at readwrite.com. The Dos and Don’ts of Brand Awareness Videos Related Posts Brad AndersonEditor In Chief at ReadWrite Why would a bank use emojis in its email subject lines? Mostly because it’s a smart content strategy.Considering that consumers are using mobile and online channels for banking transactions most of the time, online outreach is critical for today’s banks. Using emojis is just one example of banks trying to refresh their content for today’s audience. It’s important for all financial marketers to take this approach — creating content that captivates, educates, and creates value for the target audience.Content marketing is ideal for explaining confusing, complex, and consequential subjects related to personal finance. It’s also an organic way for banks to build their brand and cultivate relationships with customers. Given these advantages, it’s not surprising that most banks strive to produce content with some consistency.Yet it’s also not surprising that many banks struggle with stellar content creation. Some of the most commonly cited challenges include lack of writers, insufficient budgets, poorly defined strategies, and unclear performance metrics.There are many ways to resolve those issues, but even if a content marketing effort is firing on all cylinders, it won’t succeed unless the content is engaging. Unread content is an unrealized opportunity, which is why financial marketers need to captivate their audiences. To do that, experiment with these four strategies:1. Indulge a new medium.Let the target audience dictate what form the content takes. As financial marketers target younger consumers, for instance, posting content on social media (and maybe even using an emoji or two) is essential. Looking beyond text is important as well. Millennials aged 25-34 are the largest consumers of podcasts, at least in the U.K.; in America, the 12-24 age bracket is driving the increase in podcast popularity, suggesting that audio content keeps younger audiences engaged. According to Louise Beaumont, executive chair at quantitative semiotics platform Signoi, tailoring content to new audiences and media is key. “The opportunity for retail banking is to be the convener of pertinent stories and conversations and thus to directly engage with their target customers,” she notes.2. Leverage all your internal insights.Employees collectively offer a social reach around 10 times greater than the brand’s own reach, according to LinkedIn data. Asking employees to develop content is not only a great way to get insider stories, but also to leverage the networks around those employees. Considering that readers tend to trust employee stories more than institutional messaging, asking employees to become authors gives your content extra authenticity. Douglas Wilber, CEO of Gremlin Social, a social media solution for banks, explains why new voices lead to fresh content. “You need to ditch the buzzwords and engage consumers on a human level,” he says, “and employees are your best distribution channel for doing this.”3. Personalize for buyer goals.Content should never be written for a general audience. Instead, each piece of content should be personalized to speak to a specific customer persona. For example, older customers might want to download an in-depth retirement report, whereas younger ones probably prefer to watch Instagram videos about money-saving hacks (and, perhaps, even how to think about saving for retirement). Creating content for specific audiences ensures it’s relevant to that audience in terms of subject, medium, and distribution channel. Develop a variety of audience personas to ensure you’re offering valuable content to each audience segment.4. Test the connection.Don’t ever assume content is engaging — that’s up to the audience to decide. Content marketing efforts should be evaluated empirically, from beginning to end. To start, use a tool like Google Analytics to explore what kind of banking content people are looking for instead of assuming you know what will be interesting. If possible, use A/B testing to explore which version of content drives the best results. After every piece of content is released, you should track how often it’s read, shared, or clicked on. Without these insights, it’s impossible to know whether a content marketing effort is working or how it could improve.Banks don’t need to stuff their subject lines with emojis or start producing memes to make their content more appealing (but hey, it might help). The crucial success element is a thorough understanding of the audience personas: Where do they gather? What do they read? How do they consume content? Once those answers are in place, the content practically creates itself.last_img read more

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3 Dec
2019

‘Media targeting Rahul for a decade’

first_imgThe media has been picking on Congress president Rahul Gandhi for the last 10 years, Congress leader Sam Pitroda said on Monday. In the context of relentless questions on why Mr. Gandhi decided to contest from Wayanad along with Amethi, Mr. Pitroda said, “The media is such that they are constantly focused on this one young man for the last 10 years. Everything he does is open to criticism. If he scratches the right side, then they will question ‘Why did he not scratch the left side?’ and there will be a national debate on that.” He was speaking at the second V.K. Madhavan Kutty memorial lecture on ‘Political campaigns in the digital era’. Mr. Pitroda also panned the social media which, he said, produced fake news. “Social media amplifies lies in a big way mainly because you can hide behind fake identity,” he said.last_img read more

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28 Nov
2019

Tennis set for Chinese boom

first_imgFirst came the Russians. Now, women’s tennis is preparing for a Chinese boom after Li Na’s historic win at the French Open.Anna Kournikova’s success in the late 1990s inspired a succession of Russians to follow in her footsteps, and according to the WTA tour’s chief marketing officer Andrew Walker, Li Na’s win could have a similar effect in China.Li Na became the first Chinese to win a Grand Slam title at the French Open. AP”It’s the tip of the iceberg in terms of the potential of the China market for women’s tennis,” Walker said.”No question, it will inspire in China many young girls to pick up a racquet who might not otherwise have done so.I think we’re all very optimistic that it’ll have a domino effect in terms of continuing the growth of the women’s game in China at a much faster speed.”There are two Chinese players in the top 50 of the women’s game compared to 11 Russians, but the rankings could have a very different look in 10 years’ time.The 29-year-old Li became the first player from China to win a Grand Slam singles title when she beat Francesca Schiavone in the French Open earlier this month.The match was watched by 116 million people in her home country, making it the mostwatched sporting event in China this year and the most-watched tennis match ever in the country.Li is already one of the biggest sports stars in China, on a level with basketball player Yao Ming, and the WTA knows her success could have a wide-reaching impact on the game globally.advertisement”No question, it’s great news in terms of growing the game not only at the grassroot level, but in terms of attracting investment from Chinese brands as well as multinational brands into women’s tennis,” Walker said.The WTA already has two tournaments based in China. More could follow, according to Walker.Li hasn’t yet experienced the impact of her win in person.She stayed in Europe after winning Roland Garros, and said she turned off her phone and didn’t look at the Internet because “people (were) a little bit crazy about the winner”.Following her firstround win at Eastbourne on Tuesday, she joked that she might never go back if she wins Wimbledon, which begins on Monday.”For me, when I think about Wimbledon, it’s bigger than the other three Grand Slams. I really want to do well,” she said.”I hope I can do that (win Wimbledon).If I win at Wimbledon, I will stay in Europe rather than go back to Shanghai!”last_img read more

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27 Nov
2019

James Harden scores 40 in Rockets’ comeback win over Magic

first_imgUS judge bars Trump’s health insurance rule for immigrants LATEST STORIES SEA Games hosting troubles anger Duterte Grace Poe files bill to protect govt teachers from malicious accusations Oil plant explodes in Pampanga town Eric Gordon made a 3 for Houston’s first points in almost four minutes after that, starting an 11-4 run that cut the lead to 80-72 with about a minute left in the quarter.Aaron Gordon added a basket for Orlando and Paul hit one for Houston to leave the Magic up by eight entering the fourth.TIP-INSMagic: Vucevic had 19 points, 17 rebounds and five assists. … Fournier added 18 points. … Orlando shot 10 of 35 on 3-pointers.Rockets: Faried has scored 10 points or more in each of his four games with the team. … D’Antoni said before the game Brandon Knight was available after missing the previous seven games with a sore left knee, but he did not play.LIKE MIKEHarden has scored 40 or more points 18 times this season to make him the first player since Michael Jordan (22) in 1986-87 to have at least 18 40-point games within the first 46 games of a season.UP NEXTMagic: Host the Oklahoma City Thunder on Tuesday night.Rockets: Host the New Orleans Pelicans on Tuesday night. Houston trailed by as many as 16 and never led until there were about four minutes remaining. The game was tied with about 75 seconds left when a 3-pointer by Harden put the Rockets up 98-95.“I thought I could go under and kind of keep him on the side and of course he made it,” Evan Fournier said of his defense on the play. “It was a dumb mistake.”Terrence Ross missed a 3 on the other end and Harden added a step-back jumper with 30 seconds left to stretch the lead.Harden got his third block when he swatted away a shot by Fournier, and Chris Paul added two free throws with 13.6 seconds remaining to secure Houston’s third straight victory. Paul had 12 points and six assists after missing the previous 17 games with a strained left hamstring.The Rockets went 12-5 in Paul’s absence and he said his return doesn’t change much for Harden.ADVERTISEMENT Private companies step in to help SEA Games hosting “I just told James they voted him in the wrong place. They got him as a guard in the All-Star (Game) — he should be a center,” D’Antoni said with a chuckle. “That’s what he is. He’s a point-center and his defense in the post and right behind him is Eric Gordon … is really good.”Harden didn’t answer when asked what he thought about D’Antoni calling him a “point-center” but he did smile and he was still laughing as he walked off following the question.FEATURED STORIESSPORTSPrivate companies step in to help SEA Games hostingSPORTSUrgent reply from Philippine ‍football chiefSPORTSWin or don’t eat: the Philippines’ poverty-driven, world-beating pool starsHarden’s 40 points included five critical ones down the stretch to lead the Rockets to a 103-98 victory.The reigning MVP extended his streak of 30-point games to 23, which ranks fourth in NBA history behind three such streaks by Wilt Chamberlain. Harden, who had 11 rebounds and six assists, has scored 40 or more points in 12 of his last 17 games, including a franchise-record 61 against the Knicks last week. MOST READ ‘We are too hospitable,’ says Sotto amid SEA Games woescenter_img Novak Djokovic, Naomi Osaka, other things we learned at Australian Open View comments Houston Rockets guard James Harden (13) dribbles around Orlando Magic forward Aaron Gordon during the first half of an NBA basketball game, Sunday, Jan. 27, 2019, in Houston. (AP Photo/Eric Christian Smith)HOUSTON — James Harden had another huge offensive game Sunday night, scoring 40 points in Houston’s comeback win over the Orlando Magic.But it was the point guard’s defense that coach Mike D’Antoni raved about after Harden blocked three shots and helped limit Orlando 7-footer Nikola Vucevic to just two points in the second half.ADVERTISEMENT “James is going to be James,” Paul said. “I don’t care who’s on the court — me, anybody — he’s going to be him. We need him to be him. That’s why he’s the MVP.”Harden was glad to have Paul back.“He looked good. He looked like he had an extra pep in his step,” Harden said. “He looked great and he made some big-time shots. It was good to see him back on the court.”Aaron Gordon had 23 points to lead the Magic, who have dropped six of seven.The Rockets got another strong game from Kenneth Faried, signed last week to fill in while Clint Capela recovers from thumb surgery. Faried finished with 12 points, 10 rebounds, five assists and two steals.Harden scored 38 points in a 116-109 loss to the Magic this month despite going 1 for 17 from 3-point range. He fared better on Sunday, making four of 12 attempts on a night when Houston hit 12 of 36 tries.Orlando had an eight-point lead before Houston used an 11-3 spurt to tie it at 87 with seven minutes left. Paul drained two 3-pointers during that stretch and Gerald Green added a third.Ross made a 3 for Orlando to power a 5-2 mini-run that put the Magic back on top 92-89 with five minutes left.But then Houston scored the next four points, capped by a layup from P.J. Tucker, to make it 93-92 and give the Rockets their first lead of the game about a minute later.The Magic led by seven at halftime and had pushed it to 76-61 midway through the third quarter after scoring nine straight points, five by Aaron Gordon. PH underwater hockey team aims to make waves in SEA Games PLAY LIST 02:42PH underwater hockey team aims to make waves in SEA Games01:44Philippines marks anniversary of massacre with calls for justice01:19Fire erupts in Barangay Tatalon in Quezon City01:07Trump talks impeachment while meeting NCAA athletes02:49World-class track facilities installed at NCC for SEA Games02:11Trump awards medals to Jon Voight, Alison Krauss Lacson backs proposal to elect president and vice president in tandem Oil plant explodes in Pampanga town Don’t miss out on the latest news and information. Sports Related Videospowered by AdSparcRead Nextlast_img read more

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18 Oct
2019

Indian womens hockey team holds Australia to 22 draw in Olympic Test

first_imgTokyo: The Indian women’s hockey team came back twice from a goal deficit to hold world number 2 side Australia 2-2 in a hard-fought round-robin league match of the Olympic Test Event here on Sunday.Vandana Katariya (36th) and Gurjit Kaur (59th) scored for India to cancel out strikes from Kaitlin Nobbs (14th) and Grace Stewart (43rd) in their second match of the tournament. India had beaten hosts Japan 2-1 in their first match on Saturday.World number 10 India began the match aggressively, matching Australia’s attacking hockey with their own brand which saw both teams earn penalty corners. However, neither side managed to score. Also Read – Puducherry on top after 8-wkt win over ChandigarhBut in the 14th minute, Australia were awarded a penalty stroke after an Indian defender blocked a shot at goal. Nobbs made no mistake in converting from the spot to give Australia a 1-0 advantage. The world number 2 side dominated the second quarter completely, putting the Indian team under intense pressure through multiple attacks and penalty corners. But India’s defence held firm and goalkeeper Savita made a couple of great saves to deny Australia who were 1-0 up at the half-time break. Also Read – Vijender’s next fight on Nov 22, opponent to be announced laterThe third quarter again saw Australia dominate possession and create a couple of goal-scoring opportunities through penalty corners. However, Savita again made fine saves to deny the Australians. India struck on the break as Vandana Katariya finished off a superb move to equalise in the 36th minute. But the lead did not last long as Australia started to look for their second goal. It was in the 43rd minute that Australia found their second goal through some exquisite team work, which saw Grace Stewart also registering her name on the score-sheet to give Australia a 2-1 lead. It was a tough ask for the Indian team as Australia did not give them enough space inside the striking circle. However, the Indians showed determination as they kept looking for the equaliser in the last quarter. With moves breaking down, and chances going waste, it looked like Australia would hold onto their 2-1 lead, but with just a couple of minutes remaining on the clock, India won a crucial penalty corner in the 59th minute. And, prolific drag-flicker Gurjit Kaur stepped up and struck a sweet blow into the back of the net to earn India a well-deserved draw.The Indian women’s team will face China on Tuesday in their third and last round-robin match of the tournament.last_img read more

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