14 Sep
2019

Social Media Doesnt Work Very Well Without Good Consistent Content

first_imgThe Online Publishers Association yesterday released some topline results from a new research study called “A Sense of Place: Why Environments Matter.” Conducted by Harris Interactive, the study examined how consumers perceive content in different online environments, and whether those perceptions impact consumer responsiveness to advertising. Harris polled more than 2,900 adult U.S.-based online consumers about their perceptions about three environments: media properties (such as ESPN.com, NYTimes.com, etc.), portal channels (i.e. AOL News, MSN Money) and social networks (Facebook, MySpace, et al.).What I found least interesting about the results is that consumers are more likely to trust content on media sites (72 percent) than from portal channels (60 percent). What was most interesting is that, despite all the hype around social media right now, only 23 percent indicated that they trust content from social media environments. Consumers who recall purchasing products from a site’s advertisers are significantly more likely to do so from media sites (8 percent) than portal channels (5 percent) or social media (3 percent).Meanwhile, a new report from the Nielsen Company says the popularity of social media “is undeniable,” with users spending nearly a quarter of their time online on social networks and blog sites. So, publishers the industry over are rushing to social media platforms to engage their users in the environments they now reportedly spend one out of every four minutes in, but those users still don’t trust the content/advertising they find in those environments. Awesome.I passed the OPA report along to Junta42 founder Joe Pulizzi to get his take on the report. What he found even more interesting than the reported lack of trust/response to social media sites was the study’s omission of the corporate brand environment. I think he has a point. The buzz I’ve heard is that users are increasingly turning to brand sites directly instead of media sites.“If the goal of the research was to help brand marketers understand the value of placing advertising on branded media sites, the research still leaves a lot of questions unanswered,” Pulizzi tells me.  “The challenge for brand marketers is not necessarily whether they should advertise on a media site versus a portal versus a social network.  They are trying to decide whether they should advertise, or whether they should invest more of their marketing dollars into their own engaging content.”Pulizzi says that trend of users going directly to a brand’s site instead of media outlets will continue to grow as more content is created by those brands. “Brands are developing sophisticated content strategies to take advantage of not only search, but lead generation programs and social media as well,” he says. “Social media doesn’t work very well without good, consistent content.”last_img read more

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11 Sep
2019

RMLD Invites Wilmington To FamilyFriendly Open House On October 11

first_imgREADING, MA — Reading Municipal Light Department (RMLD) is holding its Annual Public Power Week Open House on Thursday, October 11, 2018, from 3pm to 6pm, at the RMLD Garage (218 Ash Street, Reading).This free, fun and educational event features bucket truck rides, face painting, kids’ games and prizes, pumpkin decorating, a lineman dress-up activity for the kids, lineman demos, and an electric vehicle showcase.RMLD staff will provide education on electricity, electrical safety, and energy conservation, plus information about RMLD rebate and efficiency programs.The event also serves as a great opportunity for RMLD staff and customers to interact and build on an already positive relationship.Public Power Week is an annual event celebrated by not-for-profit, community owned electric utilities such as RMLD. Public power utilities take pride in providing safe, reliable, and affordable electricity to the local community.(NOTE: The above announcement is from RMLD.)Like Wilmington Apple on Facebook. Follow Wilmington Apple on Twitter. Follow Wilmington Apple on Instagram. Subscribe to Wilmington Apple’s daily email newsletter HERE. Got a comment, question, photo, press release, or news tip? Email wilmingtonapple@gmail.com.Share this:TwitterFacebookLike this:Like Loading… RelatedSAVE THE DATE: RMLD To Hold Family-Friendly Open House On October 10In “Community”RMLD Invites Customers To Attend Open House During National Public Power WeekIn “Community”Wilmington Residents Invited To RMLD’s Family-Friendly Open House On October 5In “5 Things To Do Today”last_img read more

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