9 Dec
2019

What is Success? The Ultimate Guide

first_imgHaving been in sales for the majority of my adult life, I have a lot of insight into what it takes to become one of the highest-paid people in the profession. There are some vital keys to success in sales and laying down the groundwork early can help you accelerate your career and become one of the truly successful, highly paid salespeople in no time.When you look at a lot of what is being written about sales and selling, you see a lot of focus right now on artificial intelligence, automation, and other technologies. You also see a lot of focus on sales processes and methodologies, with the new and exciting refresh of old ideas that gain a lot of attention on the social channels.It’s important to note that success in sales, just like any endeavor, is multifactorial. It is usually consisting of competencies in a number of different areas. While all of the tools, technologies, processes, and methodologies are good and useful, there are some predominant areas to take a deep look at when it comes to producing organizational and entrepreneurial success in sales. Let’s walk through some of the key factors that will help you achieve success and go above and beyond when it comes to making yourself stand out in sales.Self-DisciplineSelf-discipline is the foundational attribute or skill necessary to succeed in any endeavor – and this is doubly true of sales. Self-discipline in sales is the ability to keep the promises one makes to one’s self. It is impossible to keep one’s promises to others if you can’t keep the promises you make to yourself. In actuality, the promises you make to others really are promises you make to yourself.I like to think of self-discipline as a ringing alarm clock. To me, this symbolizes a commitment to rising early and getting started on the work you need to do in order to succeed. What helps you be your best starting first thing in the morning? Do you need to work out to get your blood pumping? Do you need to read something that inspires and motivates you? Do you need to research your calls? Do you need to engage in self-development? When the alarm goes off, you either jump out of bed and into self-discipline mode or you hit the snooze and have a lazy day. It’s completely up to you.As to discipline and sales, I have witnessed the magic of disciplined sales people succeeding because of their discipline alone, despite having no natural sales attributes or abilities. They made their prospecting calls every day. They made their sales calls every day. They did what needed to be done every day without fail. Some of them were horrible salespeople when in front of the prospect, but they were always in front of the prospect. They produced week after week; singles, doubles, and the occasional home run.I have also had the displeasure of watching (and managing) salespeople with massive natural talent fail only because they lacked self-discipline. Despite the ability to gain rapport instantly, being exceedingly attractive, and being able to discover ways to create value for prospects, they lacked the discipline to sit down and make their prospecting calls. They missed their activity quota every week. They were rarely in front of prospects. You know some of these reps; they have such great ability to sell, they sell their way into keeping their jobs despite abysmal performance (for a while, anyway).Developing self-discipline is dependent on making commitments to yourself and keeping those commitments. Start by writing your commitments down and then taking action to keep those commitments, no matter how large or small. You will see the impact on your success if you stick to them on a consistent basis.Organizational Sales SuccessSales and selling on an organizational level boils down to two main components: sales leadership and salespeople.Importance of Sales LeadershipSales leadership is first and foremost in determining sales success. Leadership counts for more than your sales process, more than your methodologies, more than your CRM and more than any other tool. If you have exceedingly strong sales leadership, it counts for much more than the product, more than the company itself and more than any other factor that contributes – across any industry. Your best bet to working toward sales success in an organization is to devote your attention to building sales leaders above than anything else.Importance of Great SalespeopleAfter building great sales managers, the second most important factor in ensuring success is devoting time and energy to your people. My first book, The Only Sales Guide You’ll Ever Need, speaks to this very fact. Success relies on the individual. It’s not the result of having the right territory or having the right product, even though high waters can cover a lot of stumps. The salesperson makes up so much of the value proposition in larger, complex sales.This isn’t to say that processes, methodologies, tools, and technologies are not of great value. They are absolutely important and essential, but the recipe for success is to start with people. That means building a power plant of sales success that imparts you, as a salesperson, or your team with the abilities to create the greatest competitive advantage to produce better sales.Three-Pound Power Plant of Sales SuccessIn order for salespeople to have a defining differentiator that makes it more likely to be chosen over your competitors, you have to develop existing concepts to their full potential. There are five factors that work together to make up what I call the “Power Plant of Sales Success.” If you are able to work them out completely, they will add up to a real competitive advantage in sales.Developing Ideas and ResourcefulnessThe human brain is the strongest superpower that exists in the entire universe. We are all walking around with a three-pound powerplant that is the source of all of our ideas, and ideas are creativity translated into resourcefulness.You need ideas in order to create value for your dream clients. Ideas are what nurture your client relationships over time and help your clients and your dream clients with their most difficult business challenges. The more you use your brain to generate ideas, the stronger it gets and the more efficient it becomes at generating more ideas. These tips can help you strengthen your creative muscles in order to come up with better ideas.Sit down in a quiet place first thing in the morningEliminate all distractionsStart brainstorming and writing down ideas on a piece of paperMake lists and answer questions (i.e. What could I do to nurture these relationships?)Don’t stop until you have filled the whole page. This should take you about an hour and you’ll find that it gets easier and easier over time.Developing Business AcumenBusiness acumen is critical to success. The game of sales is changing dramatically. Your business acumen has never been more important than it is right now and in the future, it will be so critical that you will be useless to your dream clients without it. If you don’t learn about business and spend time thinking about how what you learn applies to you and your dream clients, you are wasting your time.Your three-pound power plant of sales success wasn’t born containing knowledge about business—or anything else for that matter. Much like a computer, you have to fill it with what it needs. Here are just a few ways you can consistently work on your business acumen throughout the length of your career:Take a class on business, business finance, marketing, or similarRead business magazines and journals (Fast Company, Business Week)Read business booksRead other books to understand how things workFind teachers within your company, your client’s companyMake notes as to how you believe what you read applies to you, your company, your dream clientsDevelop Your Emotional IntelligenceYour brain isn’t only the universe’s greatest computer; it’s also equipped with the ability to deeply connect with other human beings. It is equipped with emotions that enable these connections—or it is sometimes disabled by them.Despite the great technological changes in how we connect and how we manage and nurture human relationships, the great underlying fundamental is our connectedness to other human beings. Your brain can be developed to help you connect with other human beings. You have the ability to develop your emotional intelligence and empathy. Keep these things in mind when you are communicating with a client:Recognize their emotionsImagine yourself in your dream client’s shoes—really feel itListen to people and accept their interpretation as true for themPause between stimulus and response and consider the outcome you needUse emotions to drive actionDevelop Your Focus, Your Attention, and Your Ability to Take ActionYour brain isn’t very easy to manage. It is a novelty-seeking device that is easily entertained by new and shiny objects, regardless of their worth. It also loves to be entertained and distracted by things like television, YouTube, and mindless emails. Your brain can also be very, very lazy if you allow it to be.To get the most of the trillions of neural connections in your pinkish-gray matter, you have to develop the ability to focus. You have to develop the ability to eliminate distractions (no, not all of the time, you need some distractions). You have to develop your ability to give the things that are important to your success in sales your complete attention.That focus and attention have to be translated into the concrete actions that produce the outcomes that you need to succeed and that you need to be someone of value for your dream clients.Develop and Control Your BeliefsIf there is one area where your human brain cannot be left to its own devices, it is your beliefs.Your brain will, if allowed, create an unhealthy belief system designed to protect your self-esteem and ego. It will come up with beliefs that allow it to seek the novelties and distractions that derail your sales success. It will create a belief structure that rationalizes your unhealthy behaviors so that both of you don’t do what is uncomfortable—but necessary. Keep these steps in mind every day:Spend time thinking about what you think aboutWrite down your deeply held beliefsAsk if your beliefs still serve youCompare your beliefs and the behaviors they recommend with the beliefs and actions of people who are producing the results that you desireWork on un-entrenching from unhealthy beliefsSuccess in sales today, as always, is a multi-faceted journey. Advancing the sales with prospects and achieving the outcomes that you sell requires imagination, creativity, leadership, and daily devotion in order to differentiate yourself from the masses.For more on increasing your sales effectiveness, subscribe to the RSS Feed for The Sales Blog and my Email Newsletter. Follow me on Twitter, connect to me on LinkedIn, or friend me on Facebook. Essential Reading! Get my first book: The Only Sale Guide You’ll Ever Need “The USA Today bestseller by the star sales speaker and author of The Sales Blog that reveals how all salespeople can attain huge sales success through strategies backed by extensive research and experience.” Buy Nowlast_img read more

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3 Dec
2019

Parts of Pune flooded as Mutha canal wall breaches

first_imgParts of Pune city were inundated on Thursday following a major breach in the right wall of the Mutha canal, causing damage to homes situated along the Mutha riverfront area.Rescue teams and Fire department authorities, who rushed to the spot said there was no loss of life and that all people who were in harm’s way had been evacuated.According to authorities, the wall of the canal’s right bank caved in sometime after 10:30 a.m. in the morning, leading to flooding inside hundreds of shanties and slums in the city’s Parvati area, affecting more than 5,000 residents living in these parts. “The situation is under control now. The flow of water reduced by late noon,” said a fire department official.Irrigation department officials immediately stopped further discharge of water from the Khadakwasla dam — one of Pune’s lifelines — to the canal following the breach and said the matter was being investigated.Angry residents Angry residents surrounded Pune Mayor Mukta Tilak when she visited the homes of those afflicted. “All our utensils and savings have flown away. If this had occured at night, it might have led to great loss of life. The city’s politicians only come to us for votes during election time, but are least bothered in maintaining any infrastructure,” said an irate resident.Ms. Tilak however said that the Pune civic body had, in the pas,t warned the Irrigation Department authorities about repairing the canal wall, but the Irrigation authorities allegedly failed to take cognizance of it.“The Pune Municipal Corporation (PMC) will do everything to provide respite to those afflicted by this incident. We will make provisions for lodging those residents in temporary homes whose shanties have been destroyed by the discharge. We will make sure they are recompensed,” said Mayor Tilak.Smaller mud homes and tin-shed shanties across a 12-km stretch from the areas around the Khadakwasla dam to the Dandekar bridge were hit by the breach. Police personnel, who rushed to the spot, stopped traffic along the Dandekar bridge which remained submerged owing to the sudden flooding.“This is sheer negligence on part of authorities. The canal wall caved in owing to the tremendous force of the discharge from the Khadakwasla dam. The discharge has been going on at the rate of an excessive 1200 cusecs of water for more than a month. The question arises as to who authorized this discharge which could have proven fatal,” said noted city-based environmentalist and RTI activist Vivek Velankar, speaking to The Hindu.Demanding an explanation from the irrigation authorities for the sheer lack of maintenance of the structure, Mr. Velankar noted that the decision to release water was all the more mystifying as the city’s water needs were satisfied for the moment and the rains had stopped.“Currently, the city requires only 300 cusec of water to fulfill the needs of those living in the Cantonment area. So, what was the motive behind this excess discharge which put strain on the canal walls?” he said.The 140 km-long Mutha canal built during the period of the British Raj, which conveys the water from the Khadkwasla dam to Indapur tehsil, has scarcely been subject to audits on part of the State of civic body authorities. “This incident clearly proves the lack of any frequency audits to check the condition of the canal wall. The prime reason for this negligence is the eternal conflict between the State Irrigation Department and the Pune Municipal Corporation (PMC) with both bodies passing the buck when it comes to maintenance of any structure,” said RTI activist Vijay Kumbhar, speaking to The Hindu.last_img read more

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27 Nov
2019

Sergio Aguero steals winner in Man City’s 2-0 win over Newcastle

first_imgManchester City’s Sergio Aguero celebrates after scoring the late winner against NewcastleManchester City began its Premier League title defense with a 2-0 victory over Newcastle on Sunday, with goals by David Silva and Sergio Aguero putting the champions on top of the fledgling standings.With a professional, assured start to the season, City showed at St. James’ Park why it will be tough to stop the team winning a third title in four years. Silva opened the scoring in the 38th minute with a left-foot shot inside the area past Newcastle goalkeeper Tim Krul, having run on to a clever backheeled pass by Edin Dzeko.Aguero began on the bench as he is short of full fitness after the World Cup but the Argentina striker quickly hit his scoring stride, slotting home a finish in injury time after his first attempt was saved by Tim Krul.”It was very important for us to start with a win,” City manager Manuel Pellegrini said. “We talked to the squad about the two ‘H’s – hungry and humble. We need both if want to continue winning titles and improve on what we did last season. We didn’t have any clean sheets in preseason but we were very solid in this game.”City’s win remained in doubt until Aguero struck, with Newcastle applying pressure late on but failing to work visiting goalkeeper Joe Hart.Substitute Ayoze Perez had a shot deflected just wide of the far post before Moussa Sissoko blazed over the bar.advertisement”I feel a little bit disappointed we have lost and the scoreline is slightly flattering to them,” Newcastle manager Alan Pardew said. “I felt if we had got an equalizer we could have gone on to win, because we looked fitter and stronger.”Our fans are good judges and I think they’ve seen enough to believe we’re going to give it a real good go this season.”Fabricio Coloccini and Vincent Kompany, the captains of the two teams, and former Sunderland goalkeeper Jimmy Montgomery laid wreaths on the center circle before kickoff in honor of two Newcastle fans who were among the 298 people to be killed when Malaysia Airlines flight 17 was shot down over Ukraine last month.There was also a minute’s silence for the two supporters, John Alder and Liam Sweeney.last_img read more

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16 Nov
2019

Women’s Football World Cup ticket buyers blame FIFA for allocating non-adjacent seats

first_imgFans planning to attend the Women’s World Cup in France are finding out that the seats they bought might not be together.Tickets were made available to print Monday and ticket holders learned that their seats were sometimes split up in separate rows and even sections even families with young children were separated.Seamus Campbell, who lives in Portland, Oregon, bought five tickets for the semifinals and finals in Lyon. Three seats are in a single row, but with a random individual seat breaking up the group, while another seat is two rows back and the last is in a row behind that.Campbell also purchased three tickets for matches in Paris two are together and the other is separate.”It’s just astonishing that they didn’t find a way to put blocks of tickets together. And I appreciate that there are a lot of tickets, and they’re selling them all at once, but I just can’t fathom how you would end up and I’m a software developer I don’t know how you would build a system that said, ‘We have three seats that are almost together but we’re gonna put one single seat in between those three.'”The tournament starts June 7 and runs through July 7.FIFA, soccer’s international governing body, responded on the verified Women’s World Cup Twitter account, posting: “Dear fans. We have noted some of your comments, re: your tickets. When you placed your order, a message indicating not all seats would be located next to each other did appear, before confirmation of your purchase. Unfortunately, we will not be able to modify your order.”advertisementAn additional post said: “However, an exception could be made for parents whose seats are not next to the seats of their underage children (18 years old and younger).” The post included the email address for the event’s local organizing committee and a phone number for customer service.FIFA did not immediately respond to a request from The Associated Press for comment. FIFA’s website includes the disclaimer: “The Local Organizing Committee of France under the legal entity of Comité local d’organisation des coupes du monde féminines FIFA 2018 et 2019 who has assigned AP2S as the online ticket seller is solely responsible for all transactional and data collection aspects of your purchase for the FIFA Women’s World Cup France 2019.”AP2S did not immediately respond to an email seeking comment.Late Monday, FIFA updated its social media account with two additional posts.”The previous tweets regarding FIFA Women’s World Cup tickets allocation were published without a full understanding of the situation and we apologise for that. The issues were faced by less than 1% of fans requesting tickets for the semifinals and the final,” the post read. “FIFA and the Local Organising Committee are confident the problems will be solved and the fans will be able to enjoy the matches as they envisaged.”However, The Associated Press interviewed fans who had tickets for matches in the group and knockout stages and had similar seat issues. One group of four was given four separated seats for a match in Paris, while a group of three was given just two seats together for an early match.It’s customary for most sporting events to allow fans to either automatically receive or choose seats that are together. There was a limit on the number of World Cup tickets that could be purchased by a single buyer.The situation could cause problems in the stadiums before games, when fans may try to swap seats to sit next to friends or family members. Separated families might also become an issue if a security concern should arise.Jessica Russell, who is from Utah, said she bought two tickets as a package for the semifinals and final in Lyon. She said she was disappointed to see the seats are separated.”It would be nice to sit with who you bought the tickets with,” she said. “We’ll try to see if people will switch with people around us. But if not, we’ll just deal with it.”Also Read | Vincent Kompany knew his time at Manchester City was up after Leicester goalAlso Read | Angry at being dubbed a hustler, Diego Maradona dismisses new filmAlso Seelast_img read more

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3 Sep
2019

TIB questions Ershads role as PMs special emissary

first_imgThe government pays him Tk 500,000 per month as well as provides him with other facilities and special allowances as the prime minister’s special emissary, the report said. HM Ershad. File PhotoTransparency International Bangladesh (TIB) has raised questions about how effectively Jatiya Party (JaPa) chairman HM Ershad performs his duties as special emissary to prime minister Sheikh Hasina.Despite being the PM’s special emissary, Ershad was not seen performing this role in his personal tours to several countries, TIB officials said quoting a study at a press conference on Thursday.TIB revealed the study, titled ‘Parliament Watch’, on the operation of 14th to 18th session of the 10th national parliament.According to TIB’s study, the chief of “official opposition party” in parliament, HM Ershad, was appointed as PM’s special emissary on 12 January 2014.The government, however, did not clarify by issuing any gazette or order as to what Ershad’s duties would be as the prime minister’s special emissary.Executive director of the TIB, Iftekharuzzaman, said that they failed to collect any specific gazette regarding the appointment of Ershad as PM’s special emissary.Asked about this, cabinet secretary Mohammad Shafiul Alam told Prothom Alo that there is a gazette in this regard.According to media reports, Ershad’s duties include representing Bangladesh as a modern, Muslim-dominated democracy, promoting its education system, culture, and non-communal image before the world, as well as working to widen Bangladesh’s scope of exporting manpower in the Middle East.As special emissary, he visited several countries, but he was not seen performing as the prime minister’s special envoy in any of these countries, according to the Parliamentary Watch report.last_img read more

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31 Aug
2019

Man held with fake currency in West Bengal

first_imgKolkata: A man was arrested after fake Indian currency notes (FICN) with a face value of more than one lakh was recovered from his possession, police said today. The man was arrested yesterday from Akhra Fatak area under the jurisdiction of Nadial police station in the city’s port area, the police said.The fake notes recovered from his possession were in denominations of Rs 2,000 and Rs 500, a police officer said.The accused is a resident of Manasipalli in Nadia district, he added.”We are investigating the matter and trying to find out whether any gang was involved in it,” the officer said.last_img

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31 Aug
2019

Pak lifts moratorium on death penalty after attack

first_imgPrime Minister Nawaz Sharif on Wednesday lifted a self-imposed moratorium on death penalty in terror related cases, a day after ruthless Taliban militants massacred at least 132 students and nine staffers at an army-run school in Peshawar.Prime Minister Sharif told an All Parties Conference here that the moratorium on death penalty has been lifted. “Yesterday’s incident is extremely tragic,” he told the political leaders. “These sacrifices will not go wasted and we all want complete elimination of terrorism from Pakistan.” Also Read – Pro-Govt supporters rally as Hong Kong’s divisions deepenAn official from the PM office in Islamabad said that the Prime Minister abolished the moratorium on death penalty in terrorism-related cases. A de facto moratorium on civilian executions has been in place in Pakistan since 2008.Sharif had decided to resume moratorium soon after his government took office in June last year but suspended the plan under international pressure.Pakistan is feared to lose a concessionary trade deal with the European Union after resuming hangings. Some 150 countries have abolished the death penalty or no longer carry out executions. Also Read – Pak Army ‘fully prepared’ to face any challenge: Army spokesmanAccording to the interior ministry estimates more than 8,000 death row prisoners are in Pakistan who have already exhausted all options and would be hanged within weeks if the government allowed the executions. Terrorism has a very broad definition under Pakistani law. About 17,000 cases of “terrorism” are pending in special courts.Justice Project Pakistan released a report saying Wednesday that those convicted of terrorism were often tortured into confessions or denied lawyers, and that recent crackdowns had not stopped militant attacks.A moratorium on the death penalty was imposed in 2008 and only one execution has taken place since then. Taliban attackers shot most students point blank in headMost of the students at the army-run school in Peshawar were shot in the head from point blank range by the ruthless Taliban suicide attackers, in one of the most gruesome attacks against children in recent years. At least 132 students and nine staffers were killed when the attackers wearing para-military Frontier Corps uniforms stormed the Army Public School on Warsak Road and started indiscriminate firing on them on Tuesday. Quoting students, Dawn reported that the attackers scaled the boundary wall from the adjacent graveyard and started firing while moving towards the classrooms and auditorium. “Most of the students have received bullets in the head,” Khyber-Pakhtunkhwa information minister Mushtaq Ahmed Ghani said, giving out chilling account of the attack.The parents, who usually wait outside the school to pick their children at the closing time, were seen crying outside hospitals.Besides the parents and relatives, the people visiting the hospitals were also seen mourning on seeing the bodies and injured students in their blood-stained school uniform. “I saw 17 bodies at the CMH (Combined Military Hospital) and all of them had received bullets in the head,” said an eyewitness. He said that some of the bodies were mutilated. Mohammad Zeeshan, a student of grade-7, said that he and many others were getting first aid training in the school hall when they heard the gunfire. “Our trainer told us to lie down on the floor,” he said, adding that in the meantime the terrorists entered the hall. Zeeshan said the terrorists started shooting the students in their heads at a close range. “They killed our class-fellows and then left us in the main hall. I received a bullet in my foot,” the boy said. Paki begins three-day mourning and mass burials for its childrenPakistan on Wednesday began three days of mourning for the 132 children and nine school staff massacred by the Taliban in the country’s deadliest ever terror attack, as the world united in revulsion. Across the country many schools closed as a mark of respect, while those that opened held special prayers for the 141 killed in Tuesday’s assault on an army-run school in the northwestern city of Peshawar.Schools, colleges, offices and markets were closed across Khyber-Pakhtunkhwa, the northwestern province of which Peshawar is the capital.Funerals for the victims, many of whose bodies were pulled from the school still wearing their smart green uniforms drenched in blood, began late on Tuesday and the rest will be carried out on Wednesday.Eyewitnesses said the six attackers came in a white van and torched their vehicle before opening fire to scare away onlookers and clambering over a wall to enter the school.“One of them poured petrol over the vehicle and then set it alight. Then they opened fire in the streets and me along with another person ran away to save our life,” said witness Zabihullah, 12. Two Blasts Outside Girls College Near PeshawarTwo blasts have been heard near a girls college in Pakistan, where 132 children were killed in a massive terror attack by the Taliban at a Peshawar school yesterday. The explosions were reported in Dera Ismail Khan, another city in the Khyber-Pakhtunkhwa province. he security forces rushed to the spot of the incident and cordoned off the area.According to some reports, no militant group has claimed the responsibility of the blasts as of now and no casualty has been reported. The nature of the blasts yet to be established.last_img read more

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30 Aug
2019

The Health Care Industry

first_img 6 min read Register Now » When a client checks out a health care site, he is looking for information on physicians, insurance policies the health care provider accepts and medical information about the health concern he has.The EssentialsA health care site should provide easy access to information via menus designed consistently throughout the site. Redesign is a good idea if it’s not been updated for two to three years. Ask your web professional for a fresh design using “CSS” (cascading style sheets) rather than “tables.” This will not only make you sound like an expert, it will help you later on as you focus on improving your site’s search engine optimization (SEO).Have a statement on the home page that also lets the customer know why they should use your business. What sets your services apart and why should they visit your site again? A medical news feed with RSS subscription capability should exist on the homepage as well as the medical facility’s news.Make sure to have complete and up-to-date information on all physicians and health care providers, preferably including contact information for each, a photo and basic background info. This should be on a separate page or pages separating physicians by specialty/department. Also, if different physicians accept different insurance policies, make sure to include that information.Your site needs to become a health resource for the community it serves. Make this a main objective of your site’s concept, strive to become a local authority on health care issues and your traffic will increase exponentially.Update the content on your site monthly especially the homepage. As a rule of thumb update the look and feel of the site every one- to-two years. Don’t get stuck in a hosted content management system with limited capabilities–make sure your web developer is able to add functionality to the site easily as your organization grows, and that he or she is willing to consider other options besides a content management system.Hire an SEO professional with a proven record and ask that he or she concentrate on location(s) to drive searches in the area along with the specialties of the business in order to drive searches by longer-distance customers.Mistakes to AvoidMost medical websites that are not successful in converting customers and not successful on the web have the following issues:Bad design. Messy layouts and inconsistent menus cause visitors to feel lost in your site and surf away in frustration. The site needs to be easy-to-read and aesthetically pleasing (e.g., if your customers are older, consider using white background and larger text). Consult with a web development firm and have them tell you what they can do to improve your site, these services are often complimentary.The site development included “frames.” This is frowned upon by the majority of the search engines out there. A site redesign and SEO is highly recommended.A good site is updated regularly and visitors will notice if it’s not. They won’t feel the need to come back, and repeat website customers relate directly to conversion numbers. Empower people in your organization–make them a part of updating the site rather than having a single individual responsible for the entire site.If your content is insufficient and inaccessible or if most of your content consists of bulleted lists, it’s time to look at reorganizing it and adding more content. There’s no such thing as too much content when it’s properly organized. Make sure each physician has a photograph, contact info and basic bio added to the site. If needed, consider using a professional copywriter who specializes in website copy and can work with your SEO specialist.No search engine visibility. From content to design issues, SEO professionals are often able to tell you what your site really needs. Consider this just as important as having a site designed.Poor marketing. Just like in traditional marketing, you need to have a web marketing plan in place and make sure it drives the customers to the site and provides you with web traffic statistics so you know what’s driving traffic.Places to BeDefinitely promote your site and blog to the search engines and most of the web directories including DMOZ. Stay out of link farm sites. Your SEO specialist will also recommend local sites and blogs where a listing or comments may be beneficial.Look for forums where specific conditions you specialize in are being talked about and offer advice without making it seem as though you’re trying to win business in doing so. In your signature on the forum response add the address of your site and blog as links if permitted. There’s a fine line between a well-crafted response and one that will be perceived as trying to spam the forum.”Medical News” with RSS feed, and “Company News” with an RSS feed should be on the homepage of the site. A blog not only will help promote the site, it will also help provide content for feeds (the homepage company news could use the feed provided by the blog). Feeds like these are great as they can then be syndicated by other sites giving you a much larger exposure or footprint. E-newsletters are fine but the ROI is definitely lower than a blog. Press releases should always be included in the company news as excerpts and/or blogged about and a link given to the page or pages on your site where the full text of the release should exist.Keep in mind that the blog will be read by your customers and not medical professionals, so try to keep their interest up with catchy titles and don’t get hung up on medical jargon.Ask you SEO professional to make sure that your blog has the social networking links shown after each post so your readers can help promote your site. And always ask your employees to frequent and comment on your blog and site, as sometimes their input can be very valuable.Researched and written by Liz Wilson. Additional information provided by UrbanVerve, a leading web development and SEO solutions company and CI Web Design Inc., an innovative web design and development company. Free Webinar | Sept. 9: The Entrepreneur’s Playbook for Going Global January 13, 2009 Growing a business sometimes requires thinking outside the box. Opinions expressed by Entrepreneur contributors are their own.last_img read more

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