21 Dec
2019

Donegal school receives humanitarian award from GOAL

first_imgPupils from Creevy National School near Ballyshannon in Co. Donegal have received a very special award from Irish humanitarian response agency, GOAL, for their part in a unique programme on global issues.The bright young minds in teacher Carmel Magee’s Fourth Class completed a number of GOAL Development Education workshops, earning them a Certificate of Achievement for their ongoing commitment and dedication to the programme.One programme the students took part in was an hour and a half long drama-based workshop to help them better understand the struggles ordinary people face in some of the countries GOAL works. Not only are these children committed to making the world a better place, they have shown admirable enthusiasm towards fundraising, raising almost €600 for GOAL’s Jersey Day in 2018.GOAL Development Education Officer, Mura Tierney, who worked closely with the students in Creevy, said:“I was very impressed by the humanitarian ethos of the school and the way staff and students alike were passionate about justice and human rights. The children were very enthusiastic workshop participants and asked great questions. I admire their dedication to humanitarian work and commitment to each workshop they took part in.”She said GOAL’s Development Education programme would not work without the commitment of school teachers throughout Ireland who care and nurture young minds each day. Creevy NS Fourth Class Teacher, Carmel Magee, said the GOAL programme helped her better engage her young pupils about global issues:“Getting involved with GOAL’s Development Education programme has helped the children become more aware of the difficulties that some people endure each day. The work was presented in an enjoyable and fun way, but when completed the children had gained so much knowledge. It was great to see the impact it made on the children, and how they were coming up with ideas on ways that we could improve the world through changing our habits as well as raising money.”The students involved were thrilled with the award and had the following to say:“Doing work with GOAL made me feel concerned about other people in other countries and it made me feel like I needed to help other people more. I also realised that when I helped it made me feel brighter too.”“GOAL made me more aware of the struggles that other people live in.”“Working with GOAL this year has helped me because now I know what pain and suffering people are going through. We can help them by raising money for them and I would love to do it again.” GOAL offers free workshops to primary schools nationwide. For more information  visit https://www.goalglobal.org/schools/Donegal school receives humanitarian award from GOAL was last modified: June 11th, 2019 by Rachel McLaughlinShare this:Click to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to share on Pocket (Opens in new window)Click to share on Telegram (Opens in new window)Click to share on WhatsApp (Opens in new window)Click to share on Skype (Opens in new window)Click to print (Opens in new window)Tags:Creevy National Schoolgoallast_img read more

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19 Dec
2019

Whale Evolution: Hurry Up and Wait

first_imgWhales evolved really fast, then just swam around with nothing to do for tens of millions of years.  “Whales Evolved in the Blink of an Eye” wrote Brett Israel for Live Science about a new study that claims “Whales evolved explosively fast into a spectacular array of shapes and sizes” about 35 million years ago, but then pretty much stopped evolving for 25 million years thereafter.    Over a period of 5 million years, “like the blink of an eye” according to Graham Slater of UCLA, something dramatic happened: “whale evolution ignited.  Whales began as basically similar body types and evolved into everything from porpoises to blue whales over the next 5 million years,” Brett Israel wrote.  This is known as the “explosive radiation hypothesis” (kind of like a big bang in whale origins).  With this package came all kinds of goodies like sonar, large brains, baleen filtering systems, and complex sociality.  How?  By evolution, silly; or as teens like to say, whatever.  “Whatever conditions allowed modern whales to persist allowed them to evolve into unique, disparate modes of life, and those niches largely have been maintained throughout most of their history.”  That’s Michael Alfaro talking.  He’s an evolutionist at UCLA, too.  He’s an expert.  He should know.    So let’s get this “explosive radiation hypothesis” straight.  A dog-size mammal walks into the sea some 48 million years ago and starts blubbering, becoming some kind of generic whale by 35 million years ago.  Then, within a blink of an eye (5 million years), we get blue whales, right whales, sperm whales, porpoises, dolphins, baleen whales, “exploding” into the oceans, by, whatever.  Something gave them sonar, large brains, baleen and complex sociality.  What was it?  Evolution.  Wasn’t evolution supposed to consist of the gradual accumulation of numerous, successive, slight modifications?  Whatever.  OK, then what happened?  “Those differences were probably in place by 25 million years ago, at the latest, and for many millions of years, they have not changed very much,” Slater said.  Will that be on the test? Environmentalists should be outraged.  The conditions that allowed for this spectacular evolution of whales “have been maintained” for 25 million years.  By whom?  Who is responsible for this intolerable status quo?  Life is languishing.  Species are going extinct.  Life needs to evolve or perish!  (They can’t blame humans, because Homo had not evolved yet; sorry, ACLU.)  What a fine kettle of fish this is.  Mother Nature has left the whales in a stagnant ocean where they can no longer evolve, and we can’t blame the humans.  Evolution was to be a constant fluid stream of change.  Darwin is all red-faced over there, angry at his UCLA supporters talking about “explosive radiation” instead of gradual change.    Take a moment to savor this wonderfully elegant theory that Charlie Dearest (07/18/2006, 07/03/2007) brought to mankind.  Realize that whale evolution has often been presented by his disciples as one of the best examples.  Yes, it certainly is.(Visited 34 times, 1 visits today)FacebookTwitterPinterestSave分享0last_img read more

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18 Dec
2019

She taught the world to fly!

first_imgShe taught the world to fly but she had an extraordinary, almost uncaring birth. The man who wanted her couldn’t afford her, the man who built her was reluctant to build her and the men who first flew her on December 17th, 1935, didn’t bother to arrange a photographer to capture one of aviation’s greatest moments.See a stunning video of the Breitling DC-3 below.Legendary American Airlines’ President Cyrus Smith who wanted the DC-3 as a sleeper transport was in “a cold sweat, because he just didn’t have the money to pay for them,” according to Donald Douglas Sr., famed founder of Douglas Aircraft Company in a 1965 interview. Mr Smith spent $300 ($5,500 today) on a 2-hour telephone conversation with Mr Douglas trying to convince him to widening his existing – and very successful – 14-passenger DC-2. “I did not like it at all,” Mr Douglas recounted in the interview. “Why should I have liked it? I had plenty of DC-2s on order.” But Mr Smith was persuasive and ordered 20 of the larger DC-3s that would have 50 per cent more capacity than its smaller sibling, so Mr Douglas gave in. As Mr Smith did not have the money, he flew to Washington to successfully beg a colleague who ran President Franklin D. Roosevelt’s Reconstruction Finance Corporation for a $4.5 million loan. Eighty years on December 17th, 1935 Douglas Aircraft Company chief pilot and VP of Sales Carl Cover, accompanied by flight engineers Fred Stineman and Frank Collbohm, boarded X14988 at 2:15 pm local time, ran the engines up for about 30 minutes and taxied for take-off at Clover Field in Santa Monica, California. Mr Collbohm, who occupied the right seat, recalled 40 years later that “it was just a routine flight. I can’t separate it in my mind from any other test flights we made in those days.”Chief designer of the DC-3 Arthur Raymond, didn’t remember the event either: “When the plane was ready, I suppose Carl and the others simply got aboard and took off.” And take off the DC-3 did at 3 p.m. for a 1 hr. 40 min. flight, landing just as dusk was approaching. With it came nightfall for every other commercial aircraft flying. The DC-3 instantly redefined travel because it was the first plane that could make money just carrying passengers freeing airlines from government mail contracts and stops at tiny out of the way places. Now airlines could link bigger cities non-stop and slash travelling times.Within three years, 95 per cent of all passengers in the US were flying on DC-2s or DC-3s. Globally that number was 90 per cent.Movie stars, such as Shirley Temple, also played a big role helping sell the DC-2 and larger DC-3 and “flying on a Douglas” quickly became “the thing to do.” And as recently as 2008 the DC-3 was still in the movies helping James Bond out of one of his many tight spots. In the “Quantum of Solace,” Daniel Craig was in the cockpit of a DC-3 with the lines; “Let’s see if this thing will fly.” It did and some!And just as James Bond impresses with technological wizardry the DC-3 was a marvel for its day.Duplicate instrumentation for pilot and co-pilot as an added safety measure, new cockpit lighting for night flying, automatic hydraulically actuated retracting undercarriage, foot brakes and hydraulically operated wing flaps were all introduced on the DC-3.The impact of the DC-3 on the world’s economy was immense. Flying was now safe and economical. In the US, passenger fatality rates plummeted seven fold and in 1939 the “Scheduled Airlines of the United States” were awarded the prestigious Collier Trophy for flying 17 months without a single fatality.Owing to the safety record of the DC-3 insurers began offering flight insurance in 1937 for the first time to passengers and pilots while the practice of temporarily cancelling policies when passengers set foot on an aircraft was discontinued. Time magazine commented: “That insurance companies can now bet US$5,000 to two bits (25 cents) against a passenger being killed on a flight of some 800 miles is one of the best pieces of publicity which US airlines ever had.” And Mr Douglas would appear three times on the cover of Time in recognition of the DC-3 and his leadership and organisation of the US war effort in building 300,000 planes between 1940 and 1945.The amazing performance and economics of the DC-3 saw a 50 per cent decline in airfares by 1940 compared to when it entered service in 1936.During WW11 the DC-3, or Dakota or C-47 became the backbone of the allies transport armada with over 10,000 produced in the US. Most were built by women.During World War II, Douglas employed more women by percentage — 85 per cent — than any other defence company and the company’s peak workforce was 160,000.The women — nicknamed “Rosies” after one of the first women to work in a defence factory — turned out DC-3s, or Dakotas as they were better known in Australia, at the staggering rate of one every 34 minutes. Individually, they took three-and-a-half days to build.Thousands of DC-3s flooded the commercial market after WW11 and they helped restart the world’s economy. Today the DC-3 keeps on flying! Estimates have the global fleet at about 200.While many are only seen at air shows there are well over 100 still hauling freight and passengers. Cost? A good one goes for $500,000.And there is little doubt the DC-3 will keep on going and be still earning money when she reaches 100.last_img read more

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15 Dec
2019

How to Make Your Bank’s Content More Engaging

first_imgAI is Not the Holy Grail of Sales, at Least Not… Digital Marketing Jobs in the Government Sector Tags:#bank#bank marketing#Banking#banking content#Content Marketing#financial content#financial marketing#marketing#personal finance Trends Driving the Loyalty Marketing Industry Brad is the editor overseeing contributed content at ReadWrite.com. He previously worked as an editor at PayPal and Crunchbase. You can reach him at brad at readwrite.com. The Dos and Don’ts of Brand Awareness Videos Related Posts Brad AndersonEditor In Chief at ReadWrite Why would a bank use emojis in its email subject lines? Mostly because it’s a smart content strategy.Considering that consumers are using mobile and online channels for banking transactions most of the time, online outreach is critical for today’s banks. Using emojis is just one example of banks trying to refresh their content for today’s audience. It’s important for all financial marketers to take this approach — creating content that captivates, educates, and creates value for the target audience.Content marketing is ideal for explaining confusing, complex, and consequential subjects related to personal finance. It’s also an organic way for banks to build their brand and cultivate relationships with customers. Given these advantages, it’s not surprising that most banks strive to produce content with some consistency.Yet it’s also not surprising that many banks struggle with stellar content creation. Some of the most commonly cited challenges include lack of writers, insufficient budgets, poorly defined strategies, and unclear performance metrics.There are many ways to resolve those issues, but even if a content marketing effort is firing on all cylinders, it won’t succeed unless the content is engaging. Unread content is an unrealized opportunity, which is why financial marketers need to captivate their audiences. To do that, experiment with these four strategies:1. Indulge a new medium.Let the target audience dictate what form the content takes. As financial marketers target younger consumers, for instance, posting content on social media (and maybe even using an emoji or two) is essential. Looking beyond text is important as well. Millennials aged 25-34 are the largest consumers of podcasts, at least in the U.K.; in America, the 12-24 age bracket is driving the increase in podcast popularity, suggesting that audio content keeps younger audiences engaged. According to Louise Beaumont, executive chair at quantitative semiotics platform Signoi, tailoring content to new audiences and media is key. “The opportunity for retail banking is to be the convener of pertinent stories and conversations and thus to directly engage with their target customers,” she notes.2. Leverage all your internal insights.Employees collectively offer a social reach around 10 times greater than the brand’s own reach, according to LinkedIn data. Asking employees to develop content is not only a great way to get insider stories, but also to leverage the networks around those employees. Considering that readers tend to trust employee stories more than institutional messaging, asking employees to become authors gives your content extra authenticity. Douglas Wilber, CEO of Gremlin Social, a social media solution for banks, explains why new voices lead to fresh content. “You need to ditch the buzzwords and engage consumers on a human level,” he says, “and employees are your best distribution channel for doing this.”3. Personalize for buyer goals.Content should never be written for a general audience. Instead, each piece of content should be personalized to speak to a specific customer persona. For example, older customers might want to download an in-depth retirement report, whereas younger ones probably prefer to watch Instagram videos about money-saving hacks (and, perhaps, even how to think about saving for retirement). Creating content for specific audiences ensures it’s relevant to that audience in terms of subject, medium, and distribution channel. Develop a variety of audience personas to ensure you’re offering valuable content to each audience segment.4. Test the connection.Don’t ever assume content is engaging — that’s up to the audience to decide. Content marketing efforts should be evaluated empirically, from beginning to end. To start, use a tool like Google Analytics to explore what kind of banking content people are looking for instead of assuming you know what will be interesting. If possible, use A/B testing to explore which version of content drives the best results. After every piece of content is released, you should track how often it’s read, shared, or clicked on. Without these insights, it’s impossible to know whether a content marketing effort is working or how it could improve.Banks don’t need to stuff their subject lines with emojis or start producing memes to make their content more appealing (but hey, it might help). The crucial success element is a thorough understanding of the audience personas: Where do they gather? What do they read? How do they consume content? Once those answers are in place, the content practically creates itself.last_img read more

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3 Dec
2019

Nitish blames banks for woes of demonetisation

first_imgBihar Chief Minister Nitish Kumar on Saturday said the November 2016 decision to demonetise high value currency notes had failed to deliver its desired objectives.Addressing the 64th State-level Bankers Committee (SLBC) meeting in Patna, Mr Kumar, who had broken ranks with the opposition to support demonetisation, blamed banks for failing to curb the flow of banned high denomination notes back into the system.Mr. Kumar said large defaulters were able to obtain huge loans and escape from the country, while the poor had to face stringent recovery action over loans.“The biggest responsibility for the success of demonetisation drive rested with the bankers but everyone knows how a portion of unaccounted cash got accommodated in the banks…while the small borrowers face difficulty in getting loans, big people manage to get away with huge loans what we hear as banking scams,” the Chief Minister said.Despite the dramatic change in his position on the controversial monetary reform, Mr. Kumar a short while later posted a tweet congratulating Prime Minister Narendra Modi on completion of four years of his government.“Congratulations to honourable Prime Minister Narendra Modi on completion of four years of the government…I believe the government will rise to the expectations of the people,” he said.Funds crunchMr Kumar’s apparent u-turn provoked swift reactions across the political spectrum. Sources in the JD(U) told The Hindu that Mr. Kumar has been upset with the Centre for releasing only ₹1,711 crore for relief and rehabilitation after last year’s flood in north Bihar districts. The Bihar government had asked for ₹7,636 crore. Over 500 people died and more than a crore were affected in 19 districts of northeast Bihar.Leader of Opposition Tejaswi Yadav of the RJD said, “He (Nitish Kumar) had supported demonetisation but is now questioning it. He is always years behind in understanding the issues, difficulties and demands of common people.”“Don’t be surprised if he calls demonetisation the biggest scam of India,” Mr. Yadav said. Nitish Kumar would “betray” BJP also, he added.last_img read more

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