14 Sep
2019

MPA Chairman John Griffin We Have the Best Brands in Media

first_imgThe magazine industry’s State of the Union-like address took place today as MPA chairman and National Geographic Group president John Griffin spoke to an audience of about 100 at the MPA’s Breakfast with a Leader, held at the University Club in New York City.According to Griffin, the greatest challenges magazine publishers face today are a time crunch, Internet growth, buyer confusion (advertisers calling for more accountability), circulation pressures (price deflation, verified circ), and the green movement. “We know there’s this tremendous change and we can’t predict anything,” he told the crowd. “We have to rely on the power of what we have. We have the best brands in media.” The new chairman outlined five opportunities for magazine publishers—to increase the industry’s ad market share; increase online reach and revenue; create a stable, timely, credible audience accumulation measurement; promote buying and sampling of magazines; and think green.Another Call for New MetricsLike his predecessor Jack Kliger, the CEO of Hachette Filipacchi who was appointed MPA chairman in October 2005, Griffin is reiterating the need for new, more substantive audience metrics in order to compete with other media, so magazine advertisers can make a cross-platform buy and be able to say, ‘I know my ad worked in this magazine at this time,’ in as short amount of time as possible. However, Griffin said, “We’ll never produce overnights. People don’t consume magazines this way, but we can be a lot faster than we are.” He said the MPA has been working with research firm McKinsey & Company to figure out “what this would look like and how fast we can get,” but the biggest challenge is the methodology.Griffin agrees that the process of change has been slow but said magazine publishers have to be confident, talk to advertisers and push to make this happen. But, he said, magazine publishers won’t be the ones to make it happen—they just need to be prepared to have this information available. “People need to be able to buy us the way we want them to buy us,” he said. According to Griffin, the MPA has conducted 20 interviews with influential “senior people” in the ad business about how they would react to such new metrics.Dysfunctional Family?Griffin highlighted another of Kliger’s professed priorities—getting magazine companies to work together—when an audience member asked if any progress had been made in that area, commenting that the industry “has always been a sort of dysfunctional family.” Griffin said it’s still hard to get people to work together—at National Geographic, he said, “we have had some talks, but not much to show for them”—but said that Kliger’s push for publishers to “sell the industry not against each other” has had an impact on people’s perspectives.Print vs. OnlineThough he said it’s not time to “flee the Golden Goose” of print, Griffin said more magazine business will be electronic. “We need to create seamless communication between print and online,” he said, “and let the marketplace tell us where to go.” When asked if this means “we need to rethink who we are.” Griffin agreed it was an issue, pointing out that the Periodical Publishers Association in the U.K. is thinking of changing its name and that the MPA is not currently considering a change but may have to. When asked if there is opportunity in selling online content, Griffin was not optimistic. “To be charging for information? We would love to, but I’m not sure if we will be able to compete that way,” he said. However, he said, various parts of what we do can be paid—at National Geographic, archives and photo contests are two such opportunities.The Power of MagazinesGriffin spent a good part of the hour-long speech on the power of magazines and their brands. For an example, he pointed to the New Yorker Festival—strong with advertisers for its brand power and credibility with speakers and the audience.He called for publishers to present the brand power of magazines versus other media to advertisers—including the greater ability to create community, attract a high quality paid audience, leverage the reader-editorial relationship, and sell on trust and environment. “Are we going to be the flame or the moth?” he asked as a general question to the industry. “What is it that you are, and how are you going to translate that into success? How are we going to be effective in a time of change?”last_img read more

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14 Sep
2019

Social Media Doesnt Work Very Well Without Good Consistent Content

first_imgThe Online Publishers Association yesterday released some topline results from a new research study called “A Sense of Place: Why Environments Matter.” Conducted by Harris Interactive, the study examined how consumers perceive content in different online environments, and whether those perceptions impact consumer responsiveness to advertising. Harris polled more than 2,900 adult U.S.-based online consumers about their perceptions about three environments: media properties (such as ESPN.com, NYTimes.com, etc.), portal channels (i.e. AOL News, MSN Money) and social networks (Facebook, MySpace, et al.).What I found least interesting about the results is that consumers are more likely to trust content on media sites (72 percent) than from portal channels (60 percent). What was most interesting is that, despite all the hype around social media right now, only 23 percent indicated that they trust content from social media environments. Consumers who recall purchasing products from a site’s advertisers are significantly more likely to do so from media sites (8 percent) than portal channels (5 percent) or social media (3 percent).Meanwhile, a new report from the Nielsen Company says the popularity of social media “is undeniable,” with users spending nearly a quarter of their time online on social networks and blog sites. So, publishers the industry over are rushing to social media platforms to engage their users in the environments they now reportedly spend one out of every four minutes in, but those users still don’t trust the content/advertising they find in those environments. Awesome.I passed the OPA report along to Junta42 founder Joe Pulizzi to get his take on the report. What he found even more interesting than the reported lack of trust/response to social media sites was the study’s omission of the corporate brand environment. I think he has a point. The buzz I’ve heard is that users are increasingly turning to brand sites directly instead of media sites.“If the goal of the research was to help brand marketers understand the value of placing advertising on branded media sites, the research still leaves a lot of questions unanswered,” Pulizzi tells me.  “The challenge for brand marketers is not necessarily whether they should advertise on a media site versus a portal versus a social network.  They are trying to decide whether they should advertise, or whether they should invest more of their marketing dollars into their own engaging content.”Pulizzi says that trend of users going directly to a brand’s site instead of media outlets will continue to grow as more content is created by those brands. “Brands are developing sophisticated content strategies to take advantage of not only search, but lead generation programs and social media as well,” he says. “Social media doesn’t work very well without good, consistent content.”last_img read more

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11 Sep
2019

Wilmington Town Easter Egg Hunt Set For April 20

first_imgWILMINGTON, MA — The Wilmington Recreation Department’s Annual Easter Egg Hunt (“Easter Egg Scramble”) for Wilmington children ages 6 and under will be held on Saturday, April 20, 2019 at 2pm sharp on the Wilmington Town Common.  If you are late, you will miss all the fun!Candy filled eggs will be placed for children to collect.  Don’t forget to bring a basket or bag to hold your eggs.In case of rain or poor ground conditions, the event will be held at Wilmington High School.(NOTE: The above  information is from the Wilmington Recreation Department.)Like Wilmington Apple on Facebook. Follow Wilmington Apple on Twitter. Follow Wilmington Apple on Instagram. Subscribe to Wilmington Apple’s daily email newsletter HERE. Got a comment, question, photo, press release, or news tip? Email wilmingtonapple@gmail.com.Share this:TwitterFacebookLike this:Like Loading… RelatedWILMINGTON REC REMINDERS: Town Easter Egg Hunt Set For April 15In “Community”Wilmington Town Easter Egg Hunt Set For March 31In “Community”WILMINGTON REC REMINDERS: Wilmington Egg Hunt Set For March 26In “Community”last_img read more

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10 Sep
2019

PewDiePie bro army sneaks memefilled ad page onto WSJcom

first_imgFelix Kjellberg, better known as PewDiePie, has taken issue with reporting by the Wall Street Journal in the past.  Screenshot by Joan E. Solsman/CNET PewDiePie’s bro army has hit back at a publisher that hit PewDiePie first.  The Wall Street Journal’s website was compromised with a page supporting PewDiePie in the race to keep his channel’s status as YouTube’s most-subscribed. The page, which claimed the WSJ was apologizing to the YouTube star and had fired journalists who misrepresented him, asked people to subscribe to his channel and included a string of memes.   PewDiePie, whose real name is Felix Kjellberg, has been YouTube’s most-subscribed channel for more than five years, but in recent weeks he and his fanbase — known as the bro army — have been working to fend off another channel threatening to top his. T-Series, a channel with Indian movie trailers and music videos, is operated by an Indian music record label and film production company of the same name. At 77 million subscribers, PewDiePie’s channel leads T-Series by about 1.4 million. (The next-closest channel has 44 million.) WSJ joins the fight vs tseries 🔥https://t.co/O0WbSSNedI— ƿ૯ωძɿ૯ƿɿ૯ (@pewdiepie) December 17, 2018 A representative for Dow Jones, the publisher of the Journal, said the company has removed the page, which was operated by WSJ Custom Solutions, a unit of the company’s advertising arm. It’s a “branded content” unit that produces advertising pages that have many of the hallmarks of a news report. The page wasn’t affiliated with The Wall Street Journal newsroom, and the Journal’s publishing system is “completely separate” from the one used by WSJ Custom Solutions, he added.  “We have launched a full investigation,” the rep said. He didn’t respond to questions about whether the page was posted through a cyberattack or by somebody simply taking advantage of WSJ Custom Solutions’ tools in bad faith.  Kjellberg used his Twitter account to call out the ad page and its deletion.  Comments The message on the paper’s website said: “WallStreet Journal would like to apologize to pewdiepie. Due to misrepresentation by our journalists, those of whom have now been fired, we are sponsoring pewdiepie to reach maximum subscribers and beat Tseries to 80million. We also need your credit card number, expiry date, and the lucky 3 digits on the back to win the chicken dinner in fortnite.” The message, which concluded with an allusion to the Epic Gamers meme, included a string of image memes after it.  Last year, WSJ reports about racist and anti-Semitic overtones in some of Kjellberg’s video jokes led to an advertiser backlash against him. His channel lost the ability to run ads, a crucial way that channels generate revenue. Disney, which had a partnership with Kjellberg through its acquisition of a digital video agency Maker, cut ties with him too.   Originally published at 9:39 a.m. PT.  Updated at 10:16 a.m. PT: With subscriber count numbers.  Tech Culture: From film and television to social media and games, here’s your place for the lighter side of tech.  The Smartest Stuff: Innovators are thinking up new ways to make you, and the things around you, smarter. Online Security Digital Media Share your voice YouTube Tags Now with video evidence: pic.twitter.com/JAnWv69RD7— The Imaginary Axis- Tyler (@TylerAtTheAxis) December 17, 2018 7last_img read more

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5 Sep
2019

High Inflation Economic Slowdown Hits Indian PC Market Sales Decline by 59

first_imgThe overall sale of desktops and laptops in India has gone down in the third quarter of this year as compared to last year, recent data showed.According to market research firm Gartner Inc, India’s mobile PC market, which totalled nearly 2.9 million units in the third quarter of 2012, recorded a fall of 5.9 percent during the corresponding period last year.”Consumers accounted for 47 percent of total PC sales in the third quarter of 2012 compared to 55 percent in the third quarter of 2011,” said Vishal Tripathi, principal research analyst at Gartner.”This emphasises the fact that despite the festive season and availability of various end user schemes on PCs, the market was impacted by high inflation, global economic uncertainty and limited share of wallet as consumers preferred to spend on other consumer durables,” he added.In the third quarter this year, parallel imports and white boxes which accounted up to 47 percent of the whole desktop market showed a decline of 35 percent as compared to the same period of the previous year. Mobile PCs helped drive overall market growth with a similar 23 percent growth on a year-on-year basis. Lenovo retained the top position in the third quarter of 2012 with help of factors like the execution of the Tamil Nadu government order, and a strong increase in the consumer space. While HP’s PC shipment grew around 10 percent, Dell declined 22 percent compared to the third quarter of 2011. For local vendor’s like HCL PC market share declined to 3.4 percent in the third quarter with a 43 percent year-on-year decline from the third quarter in 2011. Acer, Dell, HP and Lenovo represented around 60.6 percent of the market.last_img read more

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5 Sep
2019

Shoe hurled at Kamal Haasan during rally in Tamil Nadus Madurai

first_imgThe chappal attack came three days after Kamal Haasan kicked up a controversy.Slippers were hurled at actor-turned-politician Kamal Haasan when he was campaigning in Tirupparankundram assembly constituency in Tamil Nadu’s Madurai on Wednesday (May 15) evening. The Makkal Needhi Maiam (MNM) chief was campaigning for his party candidate P Sakthivel.Around 11 people, including BJP workers and members of another outfit, Hanuman Sena, have been named in the police complaint. Luckily, none of the slippers hit Haasan and fell on the crowd gathered at the gathering.According to a police officer, one person related to the incident has been detained.The chappal attack came three days after Haasan kicked up a controversy, saying that “independent India’s first extremist was a Hindu”, referring to Mahatma Gandhi’s assassin Nathuram Godse.O May 19, bypolls will be held in Aravakurichi, Ottapidaram, Sulur and Tirupparankundram Assembly constituencies in Tamil Nadu. Haasan’s Makkal Needhi Maiam have fielded candidates from these seats.The Bharatiya Janata Party was quick enough to slam the MNM chief. “We strongly condemn Kamal Haasan for talking about Hindu extremism in his poll campaign. He is triggering communal violence in a place where there are a lot of minorities. The Election Commission must take stringent action against Kamal Haasan for this speech,” Tamil Nadu BJP chief Tamilisai Soundararajan tweeted in Tamil soon after Haasan’s speech.last_img read more

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3 Sep
2019

6 Barisal cops withdrawn over case against UNO

first_imgUpazila Nirbahi Officer (UNO) Gazi Tariq Salman was produced before a Barisal Court on 19 July. Prothom Alo file photoSix policemen who were on duty on the court premises when UNO Gazi Tariq Salman was sent to jail in a defamation case were closed to the District Police Lines on Saturday, reports news agency UNB.Assistant Police Commissioner of Barisal Metropolitan Police Nasir Uddin Mallick said the six police personnel—sub-inspector Nripen Das, assistant sub-inspectors Sachin and Mahabub, and constables Jahangir, Selim and Sujan—were closed for administrative reasons.On 19 July last, a Barisal CMM court sent upazila nirbahi officer Salman to jail after he surrendered before it in compliance with its order and sought bail in a defamation case filed by a local Awami League leader on charge of publishing a ‘distorted’ photo of Bangabandhu Sheikh Mujibur Rahman in the invitation card issued on the occasion of Independence Day.Salman was granted bail on a bond of Tk 10,000, hours after he landed in jail.As the incident sparked off huge public outcry throughout the country, Awami League suspended plaintiff Obaidullah Saju, religious affairs secretary of Barisal district unit of the party, on Friday for filing the Tk 5-crore defamation case overenthusiastically.last_img read more

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3 Sep
2019

Rohingyas offer special prayers for safe return

first_imgRohingya Muslim refugees offer their Friday prayers at a mosque in the Kutupalong refugee camp in Ukhia district on 23 August 2019. Photo: AFPRohingya imams offered special prayers Friday for a safe return to their homeland ahead of the second anniversary of hundreds of thousands of the minority fleeing Myanmar to Bangladesh.Some 740,000 Rohingya from Myanmar’s Rakhine state escaped in August 2017 a military offensive, joining another 200,000 who had fled earlier persecution.Two years later they remain in vast refugee camps in Bangladesh refusing to go home until Myanmar guarantees their safety and gives them citizenship.The imam at the Khadijatul Kubra mosque in Kutupalong — the largest refugee settlement in the world — prayed to “soften up” the heart of the Myanmar government.”Let us go back home in peace,” Abdul Hakim said.Most of the displaced mostly Muslim minority left their homes clutching only what they could carry.Bangladesh and Myanmar signed a repatriation deal in 2017 but two attempts to start sending people back, in November and then again this week, failed as the refugees refused to go.In addition to security and citizenship guarantees, they also demanded that their fellow Rohingya Muslims held in Internally Displaced Personnel (IDP) camps in Myanmar be released.”We prayed to Allah to get justice for what has happened to us. We would like to go back home. But only when our demands are met. I prayed for that today,” refugee Safiul Alam told AFP.Rohingya Muslim refugees offer their Friday prayers at a mosque in the Kutupalong refugee camp in Ukhia district on 23 August 2019. Photo: AFPThe imam also asked the devotees to join a major rally to be held on Sunday in the camp to mark the second anniversary of their arrival.”We, once again, will peacefully tell the world our demands,” he said.The Rohingya are not recognised as an official minority by Myanmar, which considers them Bengali interlopers despite many families having lived in the country for generations.Rohingya Muslim refugees offer their Friday prayers at a mosque in the Kutupalong refugee camp in Ukhia district on 23 August 2019. Photo: AFPUN investigators say the 2017 violence warrants the prosecution of top generals for “genocide” and the International Criminal Court has started a preliminary probe.”Myanmar has yet to address the systematic persecution and violence against the Rohingya,” Human Rights Watch said Thursday. “So refugees have every reason to fear for their safety if they return.”last_img read more

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2 Sep
2019

Houston Job Growth Expected To Bounce Back Next Year

first_img To embed this piece of audio in your site, please use this code: Listen 00:00 /13:11 Flooding from Hurricane Harvey cost the region thousands of jobs but also led to growth in retail sales from replacement vehicles, furniture, and construction supplies for damaged homes.Researcher Patrick Jankowski with the Greater Houston Partnership says “We’re seeing a lot of activity now that’ll surge by the middle of the year. But this time next year, most of those homes will be repaired — at least, hopefully they’ll be repaired — and that will even start winding down.”Jankowski says Harvey definitely had an economic impact.“You can see in the the building permits,” he said. “But it’s not had as big an impact on employment as we thought it might.”GHP’s 2018 Economic ForecastJankowski told Houston Matters that, overall, construction is actually slowing because most home repairs take just a few weeks or months, compared to the years it takes to construct an office building. And he says recovery for the energy industry won’t occur until crude prices approach $60 a barrel.MORE: Full Conversation On Houston Matters X Sharelast_img read more

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30 Aug
2019

Guess What TimeSaving Apps Dont Really Save You Much Time

first_img The universe has exploded with apps. There are over 1 million available for Apple products and for Android devices: recipe apps, fitness apps, productivity apps, shopping apps. Many claim they will streamline your life and save that most precious commodity: time.But will they? Can they?“So many people are over-busy and overwhelmed. We’re looking for things outside of ourselves to ease our burden,” says Ali Davies, a Vancouver-based personal effectiveness coach who works with clients on time management issues. She almost never recommends a productivity app to a client. In fact, she often recommends the opposite, for several reasons.First, because there are so many of them, many apps focus on something very specific. “There are no barriers to entry,” says Bob O’Donnell, who studies the technology marketplace as founder and chief analyst of TECHnalysis Research. To make a viable product in a crowded eco-system, a developer “wants to have something unique, that sticks out, that focuses on a very specific issue.”Since these niches are, well, small, problems that even popular apps attempt to solve may not be huge issues that devour people’s time. For instance, if you’re in a hotel in a new city, it’s nice to know there’s a good pizza place nearby. But your hotel concierge can tell you that too. A waiter can tell you what entrees other diners have enjoyed. It may be marginally more efficient to look at a shared grocery list compared with calling your spouse to ask if she needs anything, but in most people’s lives, saving two minutes doesn’t help much. You’ll spend those additional two minutes in your inbox. You could spend your life in your inbox. How much more pleasant to call your spouse instead?To be sure, plenty of people do swear by their apps. If you’re in an unfamiliar city, Google Maps is helpful; the hotel concierge can give you directions but isn’t going to tag along in your car. Banking apps that let you take pictures of checks to deposit them save a drive to the branch. If you’re in a store and want to purchase an item, an app that generates coupons can save you money. In the long run, that amounts to saving time as well.While many app-makers aim for niches, others have realized that being all-inclusive is likely more helpful. Journl, a productivity app that originated in the UK, combines list making, calendars, notes, etc., with the goal of getting people out of hybrid systems: a calendar one place, random post-it notes on a desk, lists in a separate app, and so forth. “We’re replacing all that chaos with a bit of clarity and calm,” says Lina Hansson, Journl’s chief marketing officer.This goal of minimizing the total number of apps you use is important for saving time, because even if any one app has benefit, volume produces a cost in clutter and complication. “There are so many of them, how can you possibly keep track of them?” O’Donnell asks. Setting up an app takes time, as does adjusting your life to the app’s process. “If you find one that works for your style, great,” he says, “but that’s tough.”Some people’s styles aren’t technical, which means an app will never be intuitive. “My wife swears by her paper list,” O’Donnell says. I asked which app this “PaperList” was, and he said, “No, I mean putting things on a piece of paper.” People get a smartphone and think “therefore I must have apps, therefore I must use them for everything,” but that’s not true. About 22% of people who download and use any given app once never use it again. Only about half of downloaders will use an app more than four times.Finally here’s the biggest issue with using apps to save time: we are easily distracted. “It’s not always the app itself,” Davies says. “It’s the behavior it triggers.” You go into your to-do list app with the best intentions of crossing something off. But with device in hand, you check email and get sucked into a crisis that doesn’t concern you. Or you pop over to Pinterest and spend the next 45 minutes looking at Halloween costumes. Whatever time saved is dwarfed by that loss.Davies recommends two strategies to her clients. First, “just log where all your time is going.” You might discover that the 20 minutes you spend comparing your stats to a friend’s on a fitness app could have been used to actually exercise.Second, you might try deleting everything that’s not essential. Then see what you choose to add back. Davies did this with everything but a map app. Clients who’ve made a similar choice “have reported the significant amounts of free time they have,” she says. When your phone is less interesting, you look at it less. And, overall, that can make you feel like you have all the time in the world. Register Now » October 24, 2014 Growing a business sometimes requires thinking outside the box. 5 min read This story originally appeared on Fortune Magazine Free Webinar | Sept. 9: The Entrepreneur’s Playbook for Going Globallast_img read more

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