12 Jan

Local company meeting the demand for value-added products

first_imgWhat started as a healthy lifestyle choice for a diabetic mother of five and her family is now on the cusp of being a thriving business that could generate employment for others.Owner and Manager of King Chezomi Manufacturing Enterprise, Hafeeza SmithHafeeza Smith, 35, of Lot 718 Number One Road, East Berbice Corentyne, is the proud manufacturer of a variety of locally produced organic products such as extra virgin coconut oil, macerated carrot oil, coconut flour, coconut snacks, among others under her company, King Chezomi Manufacturing Enterprise.Smith explained that after being diagnosed as a diabetic and having difficulty finding economically healthy products, she decided to begin experimenting in 2015 with extra virgin coconut oil. The innovator noted, when she began producing the oil it was on a small scale for herself, as well as friends and family.However, after receiving positive feedback, she was encouraged to increase her production. She said her friends would also share with others, and some customers took samples overseas.According to a feature done by Department of Public Information (DPI), Smith managed to perfect the formula in 2017 and heeded President David Granger’s call to become an entrepreneur after her husband suffered an injury and was out of a job for over three months. She began selling to neighbours who helped spread the word and the demand for her extra virgin coconut oil continued to increase.“After my husband’s injury … the money I was making came in useful, then I started to think should something happen to him what could I do because I was just a housewife. I tested the local market but many persons didn’t know much of the extra virgin coconut oil and only buy the regular ones.”The mother of five said she was determined to get others to eat healthily and approached a local printing company to assist in making her product labels more appealing. Smith said she then targeted the markets outside her region and overseas.A variety of the oils produced by Smith’s company King Chezomi Manufacturing EnterpriseRealising that people were craving healthy food, Smith decided to invest in mills and other equipment to produce on a larger scale while ensuring she maintained a high standard of consistency by working in hygienic conditions.Smith also attended a one-week workshop on adding value to agro-processing, hosted by the Guyana School of Agriculture (GSA). She now has plans to further enhance her already special extra virgin coconut oil by adding flavours and other unique ingredients to make it more appealing.Having gained the trust of her loyal customers and heeding their call to introduce more products, the enterprising innovator has moved on to producing coconut flour that can be used for everyday cooking and baking. The flour, she remarked, “is high in fibre and gluten-free, very healthy for persons who have gluten allergies, persons suffering from diabetes and hypertension.”Smith has set her sights on producing breadfruit flour, breadfruit chips, tomato powder and powered pepper among many other products in the near future.“My whole plan is to do healthy products which Guyanese can afford. There is no reason for us to use things that have ingredients in them that we can’t pronounce or things people say are good for us and we end up spending a lot of money but have no benefits.”Having grown up humbly and understanding the struggles of a housewife and working with a small budget for her five children aged two and a half to 15, she has decided to market her products at affordable prices to encourage customers to practice a healthier lifestyle.She is appealing to Guyanese, especially Berbicians, to get off the “import bandwagon.”“We have many locally produced items that are organic and healthier but many have this mindset that because it is a local item it is not good. We have to move away from that and invest in proper packaging and better conditions for maintaining excellent quality. The same items we refuse are being sold elsewhere for a lot of money,” Smith said.Smith’s ultimate goal is to expand her business and see her products lining the shelves of local supermarkets and stores countrywide.last_img read more

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27 Dec


first_imgFour Masters GAA NotesWell done: Huge well done to the Seniors who beat Glenswilly on Sun 8th June last with a convincing 10 point win. Hard luck to Reserves in losing their first game of the league campaign to Glenswilly. Condolences: The Club would like to offer sincere condolences and express our sympathy to the Hannigan Family on the recent death of Rosaleen and also to the Meehan family on the recent death of Tommy.Both families have a long association with the Club. May they both rest in peace.Virtual Sod: The Club officially launched a new fundraiser initiative ‘Sponsor a virtual sod’ on Friday 6th June 2014 in Public Service Centre.The club wishes to thank everyone who attended and supported this initiative. Sponsor a Virtual Sod is available on a new link on our website www.fourmastersgaa.com or contact any club officer about details.Please support this initiative if you can.Lotto: There was no jackpot winner this week in the weekly lotto. The two lucky dip winners were, Eugene Gallon, Eurosaver and Harry Stewart, St Joseph’s Terrace. Both receive €50 each.The numbers drawn were 7, 14, 17 and 24. Next weeks jackpot sits at €2500.Kavanagh’s Supervalu Kits for Clubs: The Club is calling on all our members and supporters across our community that when shopping in Supervalu could you please support this new initiative. Every time you spend €20 in a single transaction in Kavanagh’s SuperValu Donegal Town, you will receive 1 voucher.The till operator will hand you the pre-printed voucher along with your till receipt at time of payment.Drop this voucher into the Four Masters GAA Club entry box located at the customer service desk in store.If you would like any additional information on this initiative, please do not hesitate to contact the Club Officers or committee members. Under 12 Ladies football: Four Masters Ladies Under 12 squad travelled to Ballyshannon on Sat 7th June for an U12 blitz.8 teams attended altogether. The squad was split into two teams.The Senior team won their 3 matches against Aodh Ruadh, St Nauls and Killybegs with some excellent individual displays as well as great team work.The Junior team won 1 out of their 3 games against St Nauls, Aodh Ruadh and Bundoran. They performed well in all the games and after the nervousness of the first game they settled down and played some dazzling football with even some of our backs scoring a goal.Thanks to Aodh Ruadh who put on a great spread of food for everyone, all the girls enjoyed the outing and are looking forward to further blitzes in coming weeks.Four Masters will host their own blitz on Sat 5th July at 1pm.Under 10 boys: The clubs under10 boys travelled to Ardara last Thursday evening for a blitz with the host club and Glenties.Each club had two teams playing on the night. Both our teams gave a great account of themselves in what was a very entertaining evenings football.Well done to all the boys concerned and a big thank you to Ardara and to the parents who helped with transport and supported our lads on the night.We have two blitzes coming up in the next two weeks on Saturdays the 14th and the 21st of June at 11am.Both are on at Tir Conaill Park. Also the Kevin Faulkner memorial will be held on Wednesdays the 18th and 25th of June from 6 till 8 pm.This is an in house competition for our under 10 boys and girls and is always very entertaining culminating in the final on Wednesday 25th June.Birth in the family: Congratulations to our two senior players Barry Dunnion and Nicola Lacey on the birth of their beautiful baby daughter.Under 12 Footballers: Well done to a number of our Under 12 squad who competed very successfully in the Schools competition. Representing the Town school, they got to the County Final and were unlucky to lose out by 2 points to Kilmacrennan.GAA NEWS: FOUR MASTERS LAUNCH SPONSOR A ‘VIRTUAL SOD’ INITIATIVE was last modified: June 10th, 2014 by StephenShare this:Click to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to share on Pocket (Opens in new window)Click to share on Telegram (Opens in new window)Click to share on WhatsApp (Opens in new window)Click to share on Skype (Opens in new window)Click to print (Opens in new window)Tags:four mastersGAANoticesSportlast_img read more

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