14 Sep
2019

Social Media Doesnt Work Very Well Without Good Consistent Content

first_imgThe Online Publishers Association yesterday released some topline results from a new research study called “A Sense of Place: Why Environments Matter.” Conducted by Harris Interactive, the study examined how consumers perceive content in different online environments, and whether those perceptions impact consumer responsiveness to advertising. Harris polled more than 2,900 adult U.S.-based online consumers about their perceptions about three environments: media properties (such as ESPN.com, NYTimes.com, etc.), portal channels (i.e. AOL News, MSN Money) and social networks (Facebook, MySpace, et al.).What I found least interesting about the results is that consumers are more likely to trust content on media sites (72 percent) than from portal channels (60 percent). What was most interesting is that, despite all the hype around social media right now, only 23 percent indicated that they trust content from social media environments. Consumers who recall purchasing products from a site’s advertisers are significantly more likely to do so from media sites (8 percent) than portal channels (5 percent) or social media (3 percent).Meanwhile, a new report from the Nielsen Company says the popularity of social media “is undeniable,” with users spending nearly a quarter of their time online on social networks and blog sites. So, publishers the industry over are rushing to social media platforms to engage their users in the environments they now reportedly spend one out of every four minutes in, but those users still don’t trust the content/advertising they find in those environments. Awesome.I passed the OPA report along to Junta42 founder Joe Pulizzi to get his take on the report. What he found even more interesting than the reported lack of trust/response to social media sites was the study’s omission of the corporate brand environment. I think he has a point. The buzz I’ve heard is that users are increasingly turning to brand sites directly instead of media sites.“If the goal of the research was to help brand marketers understand the value of placing advertising on branded media sites, the research still leaves a lot of questions unanswered,” Pulizzi tells me.  “The challenge for brand marketers is not necessarily whether they should advertise on a media site versus a portal versus a social network.  They are trying to decide whether they should advertise, or whether they should invest more of their marketing dollars into their own engaging content.”Pulizzi says that trend of users going directly to a brand’s site instead of media outlets will continue to grow as more content is created by those brands. “Brands are developing sophisticated content strategies to take advantage of not only search, but lead generation programs and social media as well,” he says. “Social media doesn’t work very well without good, consistent content.”last_img read more

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10 Sep
2019

Mazda and Subaru hop on Toyotas selfdriving joint venture with SoftBank

first_img Post a comment 3:28 2019 Subaru Ascent review Enlarge ImageMonet Technologies’ first autonomous mobility contraption will likely be based on Toyota wild e-Palette concept.  Antuan Goodwin/Roadshow Last October, Toyota and SoftBank announced the creation of a joint venture called Monet Technologies, which seeks to mix big data and self-driving cars in an effort to create a whole little mobility ecosystem. Now Monet’s ranks are expanding in a big way.Five other Japanese automakers are hopping into Monet Technologies with Toyota and SoftBank, Reuters reports. The group comprises Daihatsu, Isuzu, Mazda, Subaru and Suzuki. Each company will invest approximately 57 million yen (about $530,000) into the company, and in return, each automaker will receive a 2% stake in the company. SoftBank and Toyota both have 35% stakes, according to Reuters.If you’re wondering where the other 20% stake is, it’s split between two other Japanese OEMs. Honda and Hino, a Toyota subsidiary for trucks, both announced the purchase of 10% stakes back in March. The two companies paid about $2.27 million each for those slices of Monet Technologies.The goal of Monet is to build a self-driving car for use in various mobility enterprises, but the focus is on providing a vehicle for a ride-hailing venture that could go up against industry stalwarts like Didi Chuxing, Lyft and Uber. It’s believed that Monet will use a vehicle similar to the e-Palette concept Toyota showed off at CES 2018.The company will start its efforts in Japan, but it hopes to expand to other countries in the mid-2020s. Some of the companies involved have a past history already, especially when it comes to Toyota — Mazda, Subaru and Suzuki all have research and development agreements with the automaker. Subaru, for example, will co-develop a new EV platform with Toyota, while Mazda and Toyota are teaming up to built a joint-venture plant in the US. More From Roadshow Mazda Subaru Toyota 2019 Mazda CX-5 Diesel review: Was it really worth the wait? Autonomous Vehicles Car Industry Mazda SoftBank Subaru Toyota 22 Photos Toyota e-Palette is its vision for a multifunctional… Toyota e-Palette concept debuts at CES 2018 Tags 2019 Mazda CX-9 review: Losing its edge? Now playing: Watch this: Share your voice 0last_img read more

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5 Sep
2019

Saddam Hussein at Ram temple A riveting Bengaluru story will kill your

first_imgSaddam Hussein of BengalurutwitterAt a time when the charged-up election campaign results in politicians stoking communal disharmony, a Muslim youth in Bengaluru has hogged the headlines by cleaning a Ram temple in the city ahead of Ram Navami.Saddam Hussein, 27, has been cleaning the Srirama Seva Mandali at Rajaji Nagar in the city for the past three years. And he does it with real devotion. Every year before Ram Navami, Hussein cleans the temple, which is visited by many devotees during the festivals.Hussein got the job through his employer Venkatesh Babu, who got appointed as one of the office bearers of the temple committee. Babu, who knew Hussein for many years, offered him the temple job.According to reports, Hussein plays an important role at the temple. He looks after the temple chariot, which is taken out in a procession across Rajaji Nagar on the occasion of Ramnavami. Not just Hussein, his mother Mehaboobi is also a part of the temple’s workforce. She helps in cleaning the vessels and does other jobs.Hussein said that no one has objected to his working at the temple. He says the work at the temple has only made him closer to the lord. “Everyone in the temple and my family appreciates my work and Hindu-Muslims are like brothers”, he said.”I am a Muslim by birth and have been working in the temple for the last 3 years. I feel good and it gives peace of mind. I take care of complete cleaning. No one has ever objected to it”, said Hussein, reports ANI.According to him, there are no issues between the Hindu and Muslim communities in the region and everyone lives in harmony. He adds that all the communal conflict is a creation of politics while common people remain peaceful. Even as another election season rekindles debate over  Ram Janmabhoomi and Babri Masjid Hussein goes about his job, spreading the message of unity in diversity.last_img read more

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5 Sep
2019

Gold Prices Could Fall Further over Next 12 Months

first_imgGold prices are expected to see further selling pressure in the coming months due to heightened expectations over interest rate hike by the US central bank, lacklustre safe-haven demand and turbulence in Chinese markets.On Monday, the yellow metal prices crashed to a five-year low due to a heavy sell-off witnessed in the gold exchanges in China.”We think that sentiment towards gold is now excessively negative,” said Capital Economics in a note.A rise in China’s gold reserves also did not underpin the gold prices, as the increased amount was far below the market expectations.”We have been highly negative on gold for the last one year. China’s gold reserves were substantially below expectations and the upside of stock markets has taken the attention of investors there away from gold to equities,” G Chokkalingam, founder of Equinomics Research & Advisory, told NDTV Profit.Chokkalingam expects the gold prices to decline further by 10-15% over the next 12 months.On Friday, China reported that its gold reserves rose to 1,658 tonnes by the end of June, up 57% since April 2009.Besides, the safe-haven demand of gold remained weak in recent weeks despite increased concerns over debt crisis in Greece and a crash in Chinese equity markets.Gold prices did not gain much even though there was a significant sell-off in other asset markets before the debt-ridden Greece got bailed out for the third time last week.The lacklustre performance of the metal during the peak of Greek debt crisis this month had raised concerns over its status as safe-haven.”Gold has failed to benefit as much as we (and others) had anticipated from safe-haven demand, despite the catalysts of the Greek crisis and China’s equity crash,” said Capital Economics.A strengthening dollar in the wake of growing expectations over rate hike by the US Federal Reserve in September is also a big concern for the gold prices in the coming months.”If gold prices fall below $1,050 (an ounce), then there will be more pressure on gold prices. I won’t buy gold right now,” said Jamal Mecklai of Mecklai Financial.last_img read more

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2 Sep
2019

WATCH Houston Cleans Homeless Encampments Under Highway 59

first_img– / 6Minute Maid is across the street yet under the Highway 59 bridge the smell of human waste is overpowering. Along with private contractors, workers from the Solid Waste Department are completing their two day effort to bring the homeless encampments up to code.The Houston Health Department declared areas under the downtown bridge a “public health nuisance.” So with the assistance of five city departments and 13 nonprofit groups, workers place personal belongings in plastic containers, remove trash, and sanitize the area under the Highway 59 bridge from Caroline Street to Almeda Road, and Ruiz Street to Preston.A spokeswoman for the mayor’s office, Tanya Makany-Rivera, said it’s important to make public space safe for everyone. “The hope is to make sure that it’s clean and that we’re trying to prevent any potential health hazards that may exist,” she said.Video Playerhttps://cdn.hpm.io/wp-content/uploads/2017/11/16110647/WhatsApp-Video-2017-11-16-at-11.03.58-AM.mp400:0000:0000:15Use Up/Down Arrow keys to increase or decrease volume.Marcus Arvie has been homeless for a couple of years, and is thrilled the city is cleaning up. “I think that’s great that they’re doing such a good job about this because I’ve seen a lot of people catch hepatitis C, TB, you know just by being on the ground, putting things in their mouth, going to trash cans, eating, Arvie said.With a temporary restraining order blocking the city’s anti-encampment ordinance, the displacement of the ever growing homeless population under the bridge will only be long enough for the area to be cleaned. Makany-Rivera said this is the second cleanup under the 59 bridge this year, and that anytime a public health emergency is declared, they’ll be back.Video Playerhttps://cdn.hpm.io/wp-content/uploads/2017/11/16110737/WhatsApp-Video-2017-11-16-at-11.04.40-AM.mp400:0000:0000:36Use Up/Down Arrow keys to increase or decrease volume.Video Playerhttps://cdn.hpm.io/wp-content/uploads/2017/11/16110226/WhatsApp-Video-2017-11-16-at-10.59.12-AM.mp400:0000:0000:56Use Up/Down Arrow keys to increase or decrease volume.Video Playerhttps://cdn.hpm.io/wp-content/uploads/2017/11/16110032/WhatsApp-Video-2017-11-16-at-10.57.21-AM.mp400:0000:0000:21Use Up/Down Arrow keys to increase or decrease volume.Video Playerhttps://cdn.hpm.io/wp-content/uploads/2017/11/16111119/WhatsApp-Video-2017-11-16-at-11.09.05-AM-1.mp400:0000:0000:25Use Up/Down Arrow keys to increase or decrease volume. Sharelast_img read more

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30 Aug
2019

VIDEO Gutsy UK poker player bets 60000 in tournament winnings on one

first_imgJake Cody was flush with cash after winning $60,000 at the UK Poker Championship on Sunday. Instead of walking away with his winnings, he pulled a degenerate gambler power move by walking directly over to the casino roulette table after collecting and betting the entire $60k on black.Sure enough, the spin landed on Black 22 and the assembled crowd of rowdy blokes went wild.Don’t try this at home kids.last_img

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30 Aug
2019

Guess What TimeSaving Apps Dont Really Save You Much Time

first_img The universe has exploded with apps. There are over 1 million available for Apple products and for Android devices: recipe apps, fitness apps, productivity apps, shopping apps. Many claim they will streamline your life and save that most precious commodity: time.But will they? Can they?“So many people are over-busy and overwhelmed. We’re looking for things outside of ourselves to ease our burden,” says Ali Davies, a Vancouver-based personal effectiveness coach who works with clients on time management issues. She almost never recommends a productivity app to a client. In fact, she often recommends the opposite, for several reasons.First, because there are so many of them, many apps focus on something very specific. “There are no barriers to entry,” says Bob O’Donnell, who studies the technology marketplace as founder and chief analyst of TECHnalysis Research. To make a viable product in a crowded eco-system, a developer “wants to have something unique, that sticks out, that focuses on a very specific issue.”Since these niches are, well, small, problems that even popular apps attempt to solve may not be huge issues that devour people’s time. For instance, if you’re in a hotel in a new city, it’s nice to know there’s a good pizza place nearby. But your hotel concierge can tell you that too. A waiter can tell you what entrees other diners have enjoyed. It may be marginally more efficient to look at a shared grocery list compared with calling your spouse to ask if she needs anything, but in most people’s lives, saving two minutes doesn’t help much. You’ll spend those additional two minutes in your inbox. You could spend your life in your inbox. How much more pleasant to call your spouse instead?To be sure, plenty of people do swear by their apps. If you’re in an unfamiliar city, Google Maps is helpful; the hotel concierge can give you directions but isn’t going to tag along in your car. Banking apps that let you take pictures of checks to deposit them save a drive to the branch. If you’re in a store and want to purchase an item, an app that generates coupons can save you money. In the long run, that amounts to saving time as well.While many app-makers aim for niches, others have realized that being all-inclusive is likely more helpful. Journl, a productivity app that originated in the UK, combines list making, calendars, notes, etc., with the goal of getting people out of hybrid systems: a calendar one place, random post-it notes on a desk, lists in a separate app, and so forth. “We’re replacing all that chaos with a bit of clarity and calm,” says Lina Hansson, Journl’s chief marketing officer.This goal of minimizing the total number of apps you use is important for saving time, because even if any one app has benefit, volume produces a cost in clutter and complication. “There are so many of them, how can you possibly keep track of them?” O’Donnell asks. Setting up an app takes time, as does adjusting your life to the app’s process. “If you find one that works for your style, great,” he says, “but that’s tough.”Some people’s styles aren’t technical, which means an app will never be intuitive. “My wife swears by her paper list,” O’Donnell says. I asked which app this “PaperList” was, and he said, “No, I mean putting things on a piece of paper.” People get a smartphone and think “therefore I must have apps, therefore I must use them for everything,” but that’s not true. About 22% of people who download and use any given app once never use it again. Only about half of downloaders will use an app more than four times.Finally here’s the biggest issue with using apps to save time: we are easily distracted. “It’s not always the app itself,” Davies says. “It’s the behavior it triggers.” You go into your to-do list app with the best intentions of crossing something off. But with device in hand, you check email and get sucked into a crisis that doesn’t concern you. Or you pop over to Pinterest and spend the next 45 minutes looking at Halloween costumes. Whatever time saved is dwarfed by that loss.Davies recommends two strategies to her clients. First, “just log where all your time is going.” You might discover that the 20 minutes you spend comparing your stats to a friend’s on a fitness app could have been used to actually exercise.Second, you might try deleting everything that’s not essential. Then see what you choose to add back. Davies did this with everything but a map app. Clients who’ve made a similar choice “have reported the significant amounts of free time they have,” she says. When your phone is less interesting, you look at it less. And, overall, that can make you feel like you have all the time in the world. Register Now » October 24, 2014 Growing a business sometimes requires thinking outside the box. 5 min read This story originally appeared on Fortune Magazine Free Webinar | Sept. 9: The Entrepreneur’s Playbook for Going Globallast_img read more

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20 Aug
2019

WestJet Hainan Airlines sign codeshare agreement

first_img<< Previous PostNext Post >> Friday, September 23, 2016 Tags: Hainan Airlines, WestJet Travelweek Group Sharecenter_img Posted by CALGARY — WestJet has entered into a codeshare agreement allowing Hainan Airlines to place its HU code on WestJet-operated flights. The two carriers are building on an existing interline agreement that has been in place since 2013.The announcement marks WestJet’s 16th codeshare agreement.Hainan will be marketing HU codeshared flights to and from Calgary, Toronto, Vancouver, Victoria, Kelowna, Prince George, Edmonton, Regina, Winnipeg, Ottawa, Montreal and Halifax. All codeshare sales are offered through Hainan Airlines and its global distribution network.“The Chinese travel market is vast and growing; our newest code share with Hainan Airlines will allow even more guests to easily connect to the WestJet network,” said Bob Cummings, WestJet Executive Vice-President, Commercial. “This code-share agreement provides choice, streamlined service and connectivity to guests here at home and abroad. We look forward to welcoming Hainan’s guests on board to experience our caring service as the relationship expands to include codesharing.”More news:  ‘Turn around year’ for TPI brings double-digit growthHou Wei, Vice President of Hainan Airlines, said, “cooperation with WestJet will further expand our network in Canada, giving our passengers more transfer options through Calgary and Toronto. We are confident that with Hainan’s SKYTRAX five-star service, now augmented by WestJet’s own high-level service standard, our customers will continue experiencing the kind of pleasant journey they’ve come to expect from us.” WestJet, Hainan Airlines sign codeshare agreementlast_img read more

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