14 Sep
2019

Face Up Strategy

first_imgAs a new publication, Arocha says Strategy’s cover lines were a tough area. “Cover blurbs have to play the part of ‘business’ when we fuse the business world with the creative world. They have to convey the magazine’s role as a business publication even when placed with a very artsy image.”The magazine’s second cover marks an initial venture into a world beyond concept covers. While the first issue “was to get us to the newsstand,” publisher Matt Pettoni says, the second cover “was to show readers who we really are.” DESIGNERS’ COMMENTS “The image is strong and clear, which gives it effectiveness, but the dark background color reduces the impact. The red of the lead cover line, ‘The King of Creative Marketing,’ is not legible on the reddish black background. ‘Hot Tips to Increase Income’ is a more effective pull than ‘How To Survive the Recession,’ and as such it should be the larger, more visible line. For business and financial titles there is an ongoing debate as to whether people or concepts make more effective covers. Concept covers are difficult to implement effectively issue after issue, but, when well done, tend to perform a little better. A person on a cover in this category can be effective if it is someone well known to the audience; if it is someone unknown, the impact is considerably diminished.” Linda Ruth | President | Publishers Single Copy Sales“The image is interesting. But the typography all seems to run together. The black bar at the bottom left cutting off his hand definitely isn’t helping the design. The biggest thing distracting me is the masthead and the tagline above it. It’s all very crowded and the two trademark symbols just aren’t needed.”Brian Taylor | Design Director | National Defense Magazine“I find this cover very difficult to understand. The ligature in the logotype is distracting. While I am sure this CEO’s look has something to do with the point he is proving, having your own logo on your clothes on a magazine cover doesn’t exactly say ‘creative marketing’ to me.”C. Winslow Taft, Jr. | Senior Art Director | Mental Floss Issue: November/December 2008Frequency: Bimonthly Launched: September/October 2008Circ: 20,000Editor: Mavian ArochaPublishing company: Strategy Magazine, LLCArt/Production Director: Emily Carmichael Who the heck is this guy? That’s what FOLIO: asked when initially seeing the November/December 2008 cover of Strategy, a business magazine tailored to young “Type A” MBAs. (The answer: a self-portrait of creative marketing CEO William Tincup.)Although November/December is only Strategy’s second issue, editor-in-chief Mavian Arocha has already worked to differentiate its cover from a typical business magazine. For its premiere issue, Strategy’s concept cover featured a hundred dollar bill wrapped around the fuse of a light bulb. While Arocha cites “amazing” feedback on this cover, the publication’s goal is to shy away from “‘always having to be about the light bulb.’ We want to do a 360-degree on the world of business and attract attention. Not so much in the business realm. We just really want people to pick it up.”Arocha credits cover model Tincup with the idea for the photo shoot. “I am a very big fan of self-portraits, so it’s an avenue I wanted to try. The photo shoot was wild and fun—and short. Once we previewed the image, we just knew.” Have a unique “cover” story? Contact FOLIO: Associate Editor Vanessa Voltolina.last_img read more

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5 Sep
2019

Bombay Stock Exchange halts trading due to network outage

first_imgBombay Stock Exchange halts trading due to network outage1.4K views00:00 / 00:00- 00:00:0000:00Bombay Stock Exchange halts trading due to network outage1.4K viewsBusinessMumbai, July 3 (ANI): Bombay Stock Exchange (BSE) halted trading on Thursday morning across all of its markets, including shares, currencies and indexes due to a network outage. Reportedly, all orders placed before the network outage would be cancelled. The exchange operator network service vendor HCL Technologies Ltd was working to resolve the issue. Stock Market Expert, Sunil Shah, said that the authorities are addressing the problem and have assured that trading will start soon.Ventuno Web Player 4.50Mumbai, July 3 (ANI): Bombay Stock Exchange (BSE) halted trading on Thursday morning across all of its markets, including shares, currencies and indexes due to a network outage. Reportedly, all orders placed before the network outage would be cancelled. The exchange operator network service vendor HCL Technologies Ltd was working to resolve the issue. Stock Market Expert, Sunil Shah, said that the authorities are addressing the problem and have assured that trading will start soon.last_img read more

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31 Aug
2019

Researchers find a way to close both loopholes in testing entanglement with

first_img More information: Experimental loophole-free violation of a Bell inequality using entangled electron spins separated by 1.3 km, arXiv:1508.05949 [quant-ph] arxiv.org/abs/1508.05949AbstractFor more than 80 years, the counterintuitive predictions of quantum theory have stimulated debate about the nature of reality. In his seminal work, John Bell proved that no theory of nature that obeys locality and realism can reproduce all the predictions of quantum theory. Bell showed that in any local realist theory the correlations between distant measurements satisfy an inequality and, moreover, that this inequality can be violated according to quantum theory. This provided a recipe for experimental tests of the fundamental principles underlying the laws of nature. In the past decades, numerous ingenious Bell inequality tests have been reported. However, because of experimental limitations, all experiments to date required additional assumptions to obtain a contradiction with local realism, resulting in loopholes. Here we report on a Bell experiment that is free of any such additional assumption and thus directly tests the principles underlying Bell’s inequality. We employ an event-ready scheme that enables the generation of high-fidelity entanglement between distant electron spins. Efficient spin readout avoids the fair sampling assumption (detection loophole), while the use of fast random basis selection and readout combined with a spatial separation of 1.3 km ensure the required locality conditions. We perform 245 trials testing the CHSH-Bell inequality S≤2 and find S=2.42±0.20. A null hypothesis test yields a probability of p=0.039 that a local-realist model for space-like separated sites produces data with a violation at least as large as observed, even when allowing for memory in the devices. This result rules out large classes of local realist theories, and paves the way for implementing device-independent quantum-secure communication and randomness certification. This document is subject to copyright. Apart from any fair dealing for the purpose of private study or research, no part may be reproduced without the written permission. The content is provided for information purposes only. © 2015 Phys.org Aerial photograph of the campus of Delft University of Technology. Credit: arXiv:1508.05949 [quant-ph] A way has been found to interconnect quantum devices including preserving entanglement (Phys.org)—A team of researchers working at Delft University in The Netherlands, has perhaps succeeded in closing the two loopholes that have prevented proving that local realism does not hold at the quantum level. They have written a paper detailing their work and have uploaded it to the preprint server arXiv so that others may see it while it undergoes peer review prior to being published in a yet to be announced journal.center_img Explore further Journal information: arXiv Citation: Researchers find a way to close both loopholes in testing entanglement with Bell’s inequality (2015, August 31) retrieved 18 August 2019 from https://phys.org/news/2015-08-loopholes-entanglement-bell-inequality.html At issue is proving that quantum entanglement does not occur due to some strange unexplainable communication factor, or variable as Einstein suggested—a task that has proved exceptionally challenging—so much so that despite nearly a century of trying, no one, until now apparently, has been able to do it.One of the ways to “prove” that entanglement does not occur due to some unknown factor that allows for communication to move between two entanglement particles, is to cause entanglement to come about between two particles that are far enough apart that any unknown force allowing them to communicate, would have to travel faster than light, which everyone agrees cannot happen. That was one of the loopholes described by John Bell, who famously came up with a way to prove mathematically that it should be possible to distinguish between quantum mechanics and so-called hidden variables. If such variables existed, he noted, measurements of certain results would have to be less than a critical value. If an experiment could be run that violated that inequality, that would “prove” that quantum mechanics has at least some non-local characteristics. Another loophole, it has been noted, occurs because single photons are difficult to measure—some get lost during transmission, particularly if sending them at a great enough distance to overcome the first loophole, making experimental results difficult to verify. In this new experiment, led by Ronald Hanson, the researchers set about closing both loopholes, which would theoretically shut the door on local realism. They set up two stations for creating photons entangled with an electron spin, far enough apart to close the first loophole. The entangled photons were all sent to a common third location via fiber cable where they were entangled under just the right conditions and measured (and tested for measurement with their entangled mate back at the original site). Knowing that the process would be highly inefficient, they arranged for the whole experiment to be repeated, over and over—at the end of nine days they had just 245 successes, but that was enough to meet Bell’s inequality rule, showing that there was no hidden variable allowing for communication between entangled pairs—”proving” that local realism does not always apply in the quantum world.last_img read more

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