adventure travelAgent GuideG AdventuresG Adventures tour companyResponsible tourismTravel agents Pictured: John Digiorgio, Global Purpose Specialist and Ingrid Kocijan, Director of Sales for G Adventures Australia and New Zealand. The world’s largest, independently-owned small group adventure travel company G Adventures has launched a new Agent Guide into the Australian and New Zealand market.Travel Monitor attended the Sydney launch last night where about 60 agents gathered to hear about the new guide.The Agent Guide was designed to help agents learn more about G Adventures and make it easier for agents to help change lives through the power of travel.Ingrid Kocijan, Director of Sales for G Adventures Australia and New Zealand presented at the Sydney event.In a media pre-briefing, Kocijan explained that G Adventures felt there was a gap in the market to help agents understand adventure travel.“When we say adventure we don’t mean active adventure, we mean culturally immersive experiences,” said Kocijan.The guide starts at the beginning, with the story of the company’s founder Bruce Poon Tip maxing out two credit cards to fund his start up.Today G Adventures operate more than 700 tours in more than 100 countries. The company has 28 offices worldwide with 2,200 employees.With a desire to change the world through travel, G Adventures has integrated self-sustaining G Adventures for Good initiatives into more than 180 of their itineraries. The G Adventures for Good projects are implemented by their non-profit partner, the Planeterra Foundation. The company also offers an exclusive selection of 20 wildlife-focussed tours endorsed by highly-regarded primatologist Dr Jane Goodall.“This is a big thing for G Adventures. It’s not just about us, we want to educate and empower the entire industry. We love changing people’s lives through travel,” said Kocijan.The Guide took about one year to pull together and drew on feedback from all departments across the organisation to be as useful to agents as possible. It includes interesting facts and demographics about their travellers and their top five destinations which are Peru, Costa Rica, India, Ecuador and New Zealand.Their top five fastest growing destinations are Morocco, Iceland, Japan, Sri Lanka and South Africa.It outlines the different styles of travel available with G Adventures which includes Classic, National Geographic journeys, Rail, Marine and Family.The launch events will be running in capital cities throughout Australia and are open to all agents. The events include a short presentation by G Adventures, as well as an opportunity for any agent to win a free spot on one of G Adventures’ 2019 international famils.Agents wishing to attend the remaining events can register at the following links:Melbourne on 28 AugustAuckland on 28 AugustBrisbane on 29 August.The company’s Global Purpose Specialists will be distributing guides to travel professionals. A digital version will also be available on the G Adventures website.