MPA Creates Community for Emerging Magazine Professionals
Membership in MPA Next is free of charge and open to junior-level professionals at MPA member companies with up to seven years of experience. To apply, visit www.magazine.org/MPAnext. Perhaps to that end, MPA, the magazine industry’s trade association, announced today the creation of MPA Next, a membership program for junior-level magazine professionals specializing in areas like business development, ad sales, marketing, or public relations. Something of a counterpart to the American Society of Magazine Editors’ ASME Next program, MPA Next will offer non-editorial up-and-comers with educational and networking events like workshops, lectures, forums, and media mixers. “Our member companies continue to attract some of the best and brightest talent in media today,” said Linda Thomas Brooks, MPA president and CEO, in a statement. “By providing the next generation of leaders to our industry’s top management, training programs, and the opportunity for networking amongst peers, MPA Next will stimulate discussions and share insights in new ways among all levels of experience.” Conversations around hiring and retaining talent in an increasingly competetive print and digital media space often focus on content creation and editorial, but the need for publishers to attract rising stars in a multitude of various disciplines is greater now than ever before.